Principal Omnichannel Programs Manager, Direct-to-Patient

Additional Location(s): US-MN-Minnetonka; US-MA-Marlborough; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:

Boston Scientific (BSC) Urology Marketing is seeking a passionate, consumer-obsessed marketer to envision, build and lead omnichannel programs and experiences for patients considering or navigating treatment for Urologic conditions.

The Principal Omnichannel Programs Manager must have a deep understanding of designing, developing and executing customer-centric omnichannel programs and possess the ability to apply this experience in creative ways that support BSC Urology’s commercial objectives across the portfolio.

This marketer must translate a wide range of customer insights—ethnographic, demographic, psychographic, behavioral and topic-specific—into integrated, actionable experiences that increase awareness, inform and educate, drive engagement and product preference, and ultimately lead to appropriate product/therapy requests in partnership with their providers. Their knowledge of consumers and patients, coupled with knowledge of building successful, integrated, seamless, personalized experiences will uniquely position them as a resident expert whose counsel will be sought to advise other go-to-market planning efforts.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Understand mindset/behavior of consumers, patients, providers, and payers, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies and programs.
• Leverage available and/or initiate new data collection and market research programs to analyze and apply the customer data in plan development efforts. Obtain and apply immersive knowledge of the customer and end user.
• Formulate and execute annual and long-range consumer marketing plans and programs; collaborate with leadership to set direction to achieve overall objectives.
• Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of such programs; track results including identification and monitoring of key metrics.
• Oversee target audience programming, ensuring cross-functional partners deliver effectively and goals are met. Create a collaborative environment that encourages early problem-solving and proactively escalate and resolve issues with the right stakeholders.
• Keep abreast of industry standards and trends as related to responsibilities and communicate information to the organization
  • Position self as an expert in healthcare consumers and patient-facing marketing strategies and execution, playing a thought-leadership role by sharing customer knowledge and best practices with both internal and external teams
  • Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment

• Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution.
• Contribute to leading, guiding and driving authentic omnichannel experiences. Function as an influencer who is a confident force for change that balances that with an openness to new insights, accepting challenges and leading with positive energy.

Required qualifications

• Bachelor’s degree required
• A minimum of 5 years marketing, communications, channel, account, or media management experience required
• Up to 20% travel

Preferred qualifications

• MBA preferred
• Minimum 5 years of experience working directly in or adjacent to marketing in a healthcare company
• Experience working directly in or having exposure to Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform), as well as the Microsoft Office suite of tools
• A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders
• Excellent communication skills, verbal and non-verbal, processing information efficiently, translating information effectively and keeping key stakeholders in-the-know
• Strong program and project leadership skills, including the ability to lead through ambiguity and find clarity
• Trusted professional with the ability to lead strong personalities and drive open items to effective resolution
• Possesses strong financial analysis, budget planning, and management experience and skills

Requisition ID: 619989

Minimum Salary: $122100 

Maximum Salary: $232000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.