Senior Analyst, Marketing Analytics - Urology

Additional Location(s): US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. 

About the role:

Boston Scientific is seeking a Senior Analyst to drive strategic growth in our Urology division through actionable data insights. As part of the Marketing Analytics team, you will analyze large datasets, make cross-channel recommendations, and deliver strategic insights to stakeholders to optimize marketing effectiveness.

In this role, you’ll apply marketing analytics expertise across campaigns and initiatives, collaborating with cross-functional teams to enhance performance and align with business objectives.

Your responsibilities will include:

• Develop and execute marketing analytics frameworks across campaign lifecycles, covering measurement plans, insight discovery, and performance reporting.
• Analyze large datasets (e.g., digital advertising, CRM, sales) to uncover insights and offer recommendations that enhance cross-channel performance and optimize the customer journey.
• Collaborate with marketing leaders, counterparts, and sales teams to align goals and provide actionable insights that drive business results.
• Present data-driven recommendations to stakeholders at various levels to ensure they fully understand and integrate insights into marketing strategies.
• Stay current with digital marketing trends, tools, and best practices, and share relevant insights with the team to enable continuous improvement.
• Support A/B testing initiatives and work closely with stakeholders to validate hypotheses and guide decisions through data-driven testing strategies.
• Define data requirements for campaigns and programs to ensure accurate collection and analysis that support marketing objectives.
• Triage and resolve data issues as they arise to maintain data integrity and accuracy across marketing platforms.

Required Qualifications:

• Bachelor’s degreewith 4+ years in digital marketing, including 2+ years in an analytics-focused role, OR, in lieu of a degree, 8+ years of combined experience in digital marketing and digital analytics.
• Proficiency in SQL and experience querying databases (e.g., Google BigQuery, Snowflake) to extract data for analysis.
• Analytical skills, including expertise with Excel (pivot tables, vlookups) and data visualization tools such as Tableau or Looker.
• Hands-on experience with digital marketing platforms such as Google Analytics, Google Tag Manager, Google Ads, and Facebook Ads.
• Effective communication skills with the ability to present data-driven insights to technical and non-technical audiences.
• Ability to work collaboratively with cross-functional teams to support business objectives.

Preferred Qualifications:

• Degree concentration in Business, Economics, Data Science, or a related quantitative field.
• Familiarity with Salesforce platforms, including Marketing Cloud, Sales Cloud, and CDP.
• Experience with A/B testing and experimentation platforms, such as Optimizely.
• Knowledge of advanced marketing analytics techniques, including lead scoring, attribution modeling, and media mix modeling.
• Experience collaborating with marketing and sales teams to support data-driven decision-making.

Requisition ID: 593718

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

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