Senior Marketing Analyst, WATCHMAN

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

At Boston Scientific, we are shaping the future of healthcare by leveraging data-driven digital solutions to transform patient care. As market dynamics evolve, we view this as a critical opportunity to advance our mission of improving lives through innovative medical solutions that enhance patient outcomes and experiences.

We are seeking a Senior Marketing Analyst to join our WATCHMAN franchise. You’ll leverage your analytical expertise to drive the success of both digital marketing campaigns and healthcare lead generation programs. As part of this dynamic team, you will play a pivotal role in analyzing and interpreting marketing data, providing actionable insights, and shaping strategic marketing plans. You’ll partner with cross-functional teams, including Marketing, Product Management, and IT, to ensure that all programs are supported with robust measurement strategies that align with overarching business goals.

This is a hybrid position, requiring three days onsite at our Maple Grove, MN office.

Key Responsibilities:

• Develop and execute comprehensive measurement strategies for integrated commercial programs, ensuring alignment with the overarching marketing objectives of the WATCHMAN franchise while establishing goals for leads, revenue, and ROI.
• Evaluate the effectiveness of key marketing initiatives and campaigns, distilling essential insights to enhance future activations and lead generation programs.
• Collaborate closely with cross-functional teams to communicate findings and recommendations effectively, acting as a subject matter expert in marketing program analytics and audience insights.
• Proactively monitor key performance metrics and generate detailed daily, monthly, and quarterly reports to assess the impact of various marketing efforts, while providing actionable recommendations.
• Combine multiple data sources, including digital marketing channels (email, search, social media, websites), CRM systems (e.g., Salesforce) and third-party data (e.g., claims data) to develop reporting, dashboards, and analysis.
• Partner with IT and external agencies to ensure accurate tagging and tracking of all digital marketing programs, ensuring robust measurement and data integrity.
• Stay current with the latest trends in marketing analytics, digital marketing, and healthcare lead generation best practices.
• Ensure compliance with data privacy standards and maintain adherence to privacy-first principles in all analytics practices.

Required Qualifications:

• Bachelor's degree in Statistics, Economics, Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in an analytical role within Marketing, Sales, or a related field. Alternatively, 10 or more years of experience in an analytical role may be considered in lieu of a degree.
• Experience synthesizing data into clear, actionable insights for stakeholders across varying levels of technical expertise.
• Strong proficiency in SQL for querying data, combining and transformation data for reporting and analysis.
• Proficiency with tools such as Salesforce, Google Analytics, Tableau, Excel, Snowflake, Google BigQuery or equivalent platforms.
• Experience with web analytics, and marketing pixel implementation strategies.
• Knowledge of digital business operations and understanding of key KPIs such as loyalty, retention, and digital campaign performance metrics.
• Ability to manage multiple priorities and projects with minimal supervision, while maintaining attention to detail and process adherence.

Preferred Qualifications:

• Proficiency in Python and/or R
• Experience with advanced marketing analytics use cases such as lead scoring, attribution modeling, media mix modeling, customer lifetime value, and customer journey analysis.
• Experience measuring and optimizing lead generation and lead nurturing programs.
• Experience in the healthcare or medical device industry.
• Familiarity with healthcare marketing and experience working with healthcare-specific data (e.g., claims, real-world evidence, or EHR data).

Requisition ID: 593102

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

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