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Senior Marketing Communications Specialist, WATCHMAN LAAC

Work mode:  Hybrid
Onsite Location(s): 

Maple Grove, MN, US, 55311

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                


Boston Scientific is seeking a Senior Marketing Communications Specialist, who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing and prospective patients and healthcare professionals (HCPs) for the WATCHMAN franchise. 


The Senior Marketing Communications Specialist, will plan, develop, and execute physician and patient-facing content and integrated communications plans that drive the WATCHMAN marketing objectives.  They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption.  This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor leader who can think strategically, while also rolling up their sleeves to drive superb execution.


Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other levers within an omnichannel marketing program.


This opportunity is a hybrid work opportunity for candidates commutable to our Maple Grove, MN office location.


Your responsibilities will include:


  • Proactively lead the development and execution of content and communications plans that support the WATCHMAN franchise, including the use of appropriate channels, messages, and tactics to HCP and patient audiences. 
  • Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals. 
  • Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives.  Provides guidance and feedback on areas of continuous improvement.
  • Partner with analytics resources to test content types, creative approaches, and demonstrate performance.  Translate into new opportunities across communication channels via in-market performance insights. 
  • Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
  • Ensure content is consistent with Boston Scientific and WATCHMAN™ established guidelines, processes, and tools. Provide recommendations where appropriate.
  • Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
  • Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
  • Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.


Minimum Qualifications: 


  • Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
  • 7+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
    • Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
  • Deep experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
  • Solid understanding of brand management and principles
  • Experience working with and managing agency and external vendor partners
  • Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
  • Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
  • Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
  • Ability to manage multiple stakeholders, programs and adapt to changing priorities
  • Ability to travel up to 25%




Requisition ID: 584314

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Nearest Major Market: Minneapolis

Job Segment: Senior Brand Manager, Communications, Marketing Communications, Content Strategy, Product Marketing, Marketing

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