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Senior Product Manager - WATCHMAN Marketing Job

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Date: Apr 28, 2021

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Additional Locations: (n/a)

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

***This role has the flexibility to sit remote.

 

Boston Scientific’s WATCHMAN franchise is launching a new CT software tool to enable advanced procedure planning.  The software offers unparalleled value to implanting physicians and imagers to help improve patient outcomes and procedural efficiency.

We are looking for a product manager who can successfully lead the US launch, who can prepare and support launches globally, and who can continue to drive the software roadmap. This person should be able to work effectively with a broad cross-functional group including WACTHMAN Marketing, Sales teams, Training teams, Clinical, R&D, Digital, Finance, Global partners, and an external strategic partner. 

 

Your responsibilities will include:

  • Having a deep understanding of market and customer needs in relation to this solution
  • Utilizing research, data, and analytics about the market and the product to inform product and commercial strategies
  • Identifying key market access barriers and working with cross-functional partners on solutions to improve speed to market
  • Facilitating successful account launches and tracking key launch metrics
  • Communicating launch progress, updates, and key information to leadership and the sales team
  • Refining segmentation, positioning, and messaging to more effectively communicate value to key stakeholders
  • Building promotional campaigns and customer engagement initiatives alongside marketing and medical education partners
  • Engaging with KOLs to collect product feedback and to drive peer influence
  • Maintaining market and financial models to track ROI and to inform future investment opportunities
  • Exploring platform expansion opportunities with business partners across Structural Heart and Electrophysiology
  • Supporting WATCHMAN marketing and other functions with annual planning & budgeting to support the product 

 

What we’re looking for in you:

  • Bachelor’s degree in Marketing, Business, Clinical, Sales, or related field required
  • 5+ years of work experience in marketing, strategy, business, training, and/or sales (Or Master's degree with 2+ years of work experience in marketing, strategy, business, training, and/or sales)
  • Medical Device / Healthcare experience preferred
  • Strong leadership skills and the ability to articulate a launch plan and influence key stakeholders and organizational leaders. Prior experience with launching medical device or Imaging products preferred.
  • Experience building relationships with key customers and external stakeholders
  • The ability to collaborate with a broad set of internal stakeholders, including Marketing, Training, Clinical, R&D, Digital, and Sales teams; and external stakeholders, including Implanting physicians, Imaging specialists, Cath Lab teams and other administrators.  Must have ability to drive communications strategies and influence stakeholders
  • Ability to define primary and secondary research needs and using qualitative methods to identify and address customer needs and insights
  • Must have strong communication & execution skills with the ability to take initiative
  • Proven Business Acumen
  • Excellent MS PowerPoint, Excel skills
  • Up to 20% travel

Requisition ID: 479890

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


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