Vice President, Global WATCHMAN Marketing and AFS Market Development

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:
This is an exciting opportunity to join Boston Scientific as the Vice President of Global WATCHMAN Marketing and Atrial Fibrillation Solutions (AFS) Market Development for the global WATCHMAN Left Atrial Appendage Closure (LAAC) business within our Cardiology group. This leadership role is integral as we accelerate WATCHMAN’s growth while expanding into the AFS approach, build a strong customer experience and help more patients throughout the world with this therapy.

In our WATCHMAN business, we’re committed to advancing stroke prevention therapy through a one-time, minimally invasive procedure that permanently reduces stroke risk for people with non-valvular atrial fibrillation. The candidate selected for this position will have global oversight across a newly defined marketing organization that incorporates core functions including the upstream and downstream marketing strategy for WATCHMAN, the international strategy, patient and referrer strategies for AFS, working in close collaboration with the Electrophysiology (EP) Marketing team. 

The VP, Global WATCHMAN Marketing and AFS Market Development will be based in Maple Grove, MN.  This is a hybrid role with expectations of being on-site at least 3 days per week.

Your responsibilities will include:

• Lead and drive core marketing functions, including upstream and downstream strategy, international expansion; strong focus on US market development.
• Create and manage customer strategies across implanters, referrers, and patients for a unified brand experience.
• Creating and driving the effective growth strategy by leading cross functional and physician collaboration in the areas of commercial execution, medical education and product development.
• Develop and inspire strong collaboration and interaction with clinical and economic customers; ensure the right inputs into our portfolio, evidence and commercial plans.   
• Leverage and strengthen patient insights to inform and develop innovative patient outreach, activation and education strategies, utilizing and inspiring innovative commercial capabilities like field marketing, DTP/DTR marketing strategies.   
• Identify opportunities for patient activation, patient education, global market development and independently execute tactics, leveraging cross-functional teams and global regions to achieve team goals.
• Implement innovative digital solutions by collaborating with the center of excellence functions. 
• Cross-functional leadership with broader commercial and cardiology teams to ensure visibility and alignment of marketing strategies across the organization, especially with EP franchise on AFS-scoped teams
• Collaborate with international and U.S. sales leadership, marketing leaders, and investor relations to execute integrated strategies for revenue and profit growth.
• Guide innovation and resource allocation in partnership with R&D, ensuring long-term divisional goals are met.
• Establish strong relationships with other functions impacting franchise marketing activities (Divisional Sales, Corporate Sales, HEMA, Medical Affairs, Medical Education, Clinical, Regulatory affairs, finance, operations, etc.).
• Oversee U.S. and global pricing strategies, ensuring effective execution with sales leadership
• Mentor and lead a diverse marketing team, driving performance management and long-term organizational planning. Attract, develop, and promote results-oriented skill sets and leadership. Foster a diverse workplace. Develop succession plans and long-range organizational plans.

Required qualifications:

• Bachelor’s degree with 12+ years of marketing experience within the medical device industry
• Proven experience managing teams, developing high performers, and optimizing team structure for success with a focus on diversity & inclusion.
• Extensive experience in both upstream and downstream marketing strategies, concentrating on market expansion.
• Expertise in cross-functional collaboration and influencing without direct reporting lines.
• Skills in product management, portfolio strategy, and innovative marketing methods, including digital marketing and DTP/DTR.
• Customer experience in direct customer interactions during congresses and medical events
• Proven ability to lead cross-functional teams in launching new products or therapies globally.
• Experience in developing and executing global pricing strategies across multiple product lines 
• Familiarity working in a matrix organization across multiple regions and cultures.
• Ability to support Investor Relations by driving key franchise messages.

Preferred qualifications:

• Advanced education such as MBA
• Highly motivated, innovative self-aware leader who is action-oriented and strategic.
• Strong collaborator with excellent communication and stakeholder management skills across all levels internally and externally.
• Passionate people leader who attracts and develops talents and builds diverse succession plans.
   

Requisition ID: 591383

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.