Digital Marketing Manager, HCP Experience

Additional Location(s): US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the Role:

The Digital Marketing Manager develops strategies and plans to meet customer needs in alignment with business and marketing objectives. The Digital Marketing Manager manages the success execution of these strategies and plans working in close collaboration with partners and stakeholders across the commercial organization. Qualified candidates have proven experience in digital strategy, demand generation and lead nurturing across channels such as web, social, email, SEO/SEM and paid media. This role reports to the Group Marketing Manager, Digital Experience.

Essential Duties and Responsibilities:

• Own end-to-end digital marketing programs targeting HCP audiences:
  • Lead the development of digital marketing plans that align to the customer journey.
  • Analyze available data sources to guide and inform digital strategy and planning.
  • Effectively reach, engage and connect with customers in collaboration with sales.
  • Work closely with Content Strategy, Content Development, Sales Experience, Analytics and Social to ensure alignment in customer communications.  
• Forecast impact, set KPIs and measure campaign performance by working closely with analytics.
• Deliver insightful campaign reports to key stakeholders and make recommendations for optimizations and improvements.
• Effectively communicate and recommend innovative and relevant ideas/plans to business partners and gain alignment.
• Partner with external agencies as needed for digital programs.
• Play a thought-leader role by sharing knowledge and best practices.
• Support the continuous improvement of campaign processes, delivery, & measurement

What we’re looking for in you:

• Bachelor’s degree required, ideally in Marketing.  MBA preferred.
• 6-8 years of relevant global digital marketing experience required.  Experience in digital marketing in healthcare, particularly targeting HCPs and Patients, is preferred.
• Candidate must have strong CRM and digital marketing acumen and a proven track record of developing successful digital campaigns.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud) is strongly desired.
• Understanding of email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management is required.
• Ability to work effectively in a regionally diverse team is required.
• Travel up to 20% depending on requirements. Candidate should be comfortable with travel and overtime as commitment requires.

 Quality System Requirements

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures. For those individuals that supervise others, the following statements are applicable:

• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
• Establishes and promotes a work environment that supports the Quality Policy and Quality System.

Requisition ID: 591343

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.