Digital Marketing Specialist - 18 Month Defined Term

Additional Location(s): US-MN-Maple Grove; US-CA-Valencia; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:
The Neuromodulation Digital Marketing team is seeking a Digital Marketing Specialist II to support the development of best-in-class digital marketing programs aligned with divisional marketing and communications objectives. The successful candidate will act as a digital subject matter expert, supporting comprehensive digital strategies, activating campaign plans, and measuring the effectiveness of digital channels and tactics. This role will also serve as a key project manager for cross-functional digital initiatives, coordinating stakeholders, timelines, and deliverables while supporting strategic business integration initiatives, including the alignment of digital marketing programs, processes, platforms, and customer experiences resulting from acquisitions, partnerships, or organizational changes. The ideal candidate will help ensure a seamless customer experience across our digital ecosystem while driving business results among our audiences.

This is an 18-month defined-term position. The assignment is expected to last approximately 18 months and is intended to support specific business needs. Continued employment beyond the defined term is not guaranteed.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your Responsibilities Will Include:

• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to marketing plans.
• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.
• Lead and coordinate digital marketing projects, managing timelines, deliverables, dependencies, risks, and stakeholder communications to ensure successful execution.
• Support the planning and execution of digital marketing workstreams related to business integration initiatives, ensuring alignment of customer communications, websites, marketing technologies, campaign operations, reporting, and stakeholder expectations.
• Serve as the digital marketing lead for integration-related projects, coordinating activities across legacy and newly integrated teams, agencies, systems, and processes to ensure business continuity and a seamless customer experience.
• Support cross-functional integration initiatives involving marketing platforms, CRM systems, analytics tools, websites, and other digital technologies to improve customer experiences and operational efficiency.
• Develop and maintain project plans, track milestones, manage dependencies, and provide regular status updates to stakeholders for integration and digital marketing initiatives.
• Partner with external agencies and vendors as needed for digital marketing programs and technology implementations.
• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time, on budget, and to high-quality standards.
• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and campaign elements to identify opportunities to improve performance and KPIs.
• Partner with analytics teams to demonstrate the value of programs and provide a regular cadence of reporting and insights.
• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.
• Partner with the Digital Marketing Manager to develop and execute testing strategies for media campaigns and integrated digital experiences.
• Build and maintain strong cross-functional relationships with digital marketing, analytics, UX/design, MarTech, IT, and other stakeholders.
• Collaborate with other divisions across Boston Scientific to communicate performance, align digital initiatives, and identify testing and integration opportunities.
• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, third-party research, competitive analysis, digital trends, and past campaign data.

Required Qualifications:

• Bachelor’s degree required; marketing or similar field preferred.
• A minimum of 3 years of overall marketing, communications, digital marketing, and/or project management experience in a B2C or B2B environment.
• Experience leading cross-functional projects and managing multiple stakeholders, timelines, deliverables, and competing priorities.
• Experience supporting complex business and/or technology integration initiatives, including acquisitions, organizational transformations, or large-scale digital projects.
• Experience in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion).
• Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy, and development.
• Direct experience in self-service platforms including Google Ads/Campaign Manager 360, Google Analytics/GA4, and LinkedIn Ads.
• Proven understanding of pixel tagging, analytics, and data flow between digital marketing platforms.
• Ability to manage multiple programs and projects simultaneously and effectively prioritize work.
• Basic skills in Outlook, MS Teams, Excel, and PowerPoint.

Preferred Qualifications:

• Experience in the medical device, healthcare, or pharma industry.
• Experience supporting acquisition, merger, or business integration activities within a marketing, communications, or digital function.
• Experience working with marketing technology ecosystems, CRM platforms, customer data platforms, or digital integrations.
• Experience with emerging technologies including generative AI.
• Strong interpersonal communication, stakeholder management, written, and presentation skills.
• Self-starter with the ability to take on new, less-defined tasks and drive projects forward independently.

Requisition ID: 630775

Minimum Salary: $75100 

Maximum Salary: $142600 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.