Group Marketing Manager, Patient Marketing & Technology

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
We're seeking a dynamic leader to drive patient engagement through innovative marketing technology as our Group Marketing Manager, Patient Marketing & Technology. This role is focused on designing and delivering personalized, data-driven marketing experiences that guide individuals living with obesity through education and treatment decision journey.

The ideal candidate will bring expertise in digital health, CRM platforms, marketing automation, and patient journey mapping. You’ll partner with cross-functional teams to drive adoption of our bariatric and obesity-related medical devices, enhancing both patient and provider engagement.

Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Own and evolve the marketing technology roadmap to support patient engagement, education, and support from consult through post-procedure.
• Lead cross-functional innovation initiatives that modernize how we educate, support, and empower patients.
• Define KPIs and performance dashboards to measure patient marketing impact.
• Execute key stakeholder management, communication and change management
• Hire, develop and lead a high performing marketing technology team
• Develop and execute a 5-year strategic plan for the EndoBariatrics business, focusing on the Patient Experience segment.
• Recognize global healthcare trends and create adaptable commercial offerings
• Collaborate with key stakeholders to ideate potential offerings and value propositions.
• Lead market research to support program development and commercialization efforts.
• Identify market gaps and unmet customer needs using cross functional resources and teams.
• Assess the competitive landscape and evaluate strategic alignment with the commercial team
• Utilize strong market modeling skills and conduct sensitivity analyses on assumptions.
• Use marketing frameworks and insights to craft commercial strategies, including value propositions, product demos, educational programs, and publication plans.
• Assess 3rd-party solutions to align with the EndoBariatrics Patient Experience strategy.
• Guide complex solution development from concept to completion.
• Lead pricing and adoption strategies, including subscription and tiered pricing models.
• Develop and oversee omni-channel marketing strategies (email, SMS, web, social) tailored to various stages of the patient journey.
• Leverage segmentation and behavioral data to deliver personalized and impactful messaging.
• Support provider education teams by generating well-informed patients ready for consultations.
• Oversee the selection, implementation, and optimization of MarTech platforms, including CRM, marketing automation, patient portals, and call center integrations.
• Collaborate with IT and digital teams to ensure smooth interoperability across platforms.
• Stay ahead of trends in digital health, AI in patient engagement, and obesity care solutions.
• Conduct market research and patient insights studies to inform program development.
• Leverage established relationships with key opinion leaders (KOLs) to drive education, market adoption, and innovation.
• Partner with clinical, legal, regulatory, sales, and provider marketing teams to ensure alignment and compliance.
• Build global credibility with key internal cross-functional stakeholders.
• Work effectively with cross-functional teams at all levels of the organization.
• Manage partnerships and collaborations with external partners.

Required qualifications:

• Bachelor’s degree
• Minimum of 5 years of experience in business solutions.
• Minimum of 5 years of product management
• Minimum of 5 years of people management experience.
• Experience in medical device with full lifecycle solution and product implementations.
• Familiarity with patient and healthcare professional-facing digital platforms & applications.
• Proven track record in commercializing digital products and related professional services.
• Experience in product management and strategy development, especially for direct-to-consumer or direct-to-patient products.
• Knowledge of Agile methodologies or other software development methods (e.g., waterfall).
• Background in healthcare digital, deep learning, and applied AI technologies (e.g., NLP, LLM, generative AI).
• Experience in evaluating, developing, and managing strategic partnerships, including familiarity with SLAs.
• Ability to develop economic arguments to influence purchasing decisions in hospitals and surgery centers; experience in the domestic surgery center market and/or key international markets is a plus.
• Willingness to travel domestically and globally up to 35%

Preferred qualifications:

• MBA preferred
• Experience with upstream and downstream marketing
• Exceptionally strong collaboration and leadership skills.
• Highly motivated with an action-oriented mindset

Requisition ID: 597665

Minimum Salary: $124100 

Maximum Salary: $235800 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.