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Global Product Leader, Customer Data Platform (Remote) Job

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Date: Sep 14, 2021

Location: Marlborough, MA, US, 01752

Company: Boston Scientific

Additional Locations: US-MN-Maple Grove

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

The Customer Data Platform (CDP) is a core component of Boston Scientific’s digital transformation and “Customer 360” engagement vision. Harnessing the power of customer data and automation technology, this platform serves as the connective tissue that unifies commercial data about each individual and enables commercial teams to leverage and act on that data in real-time. Serving our customers and prospects with ‘the right information at the right time in the right place’ in a highly efficient manner will drive increased customer “delight” and, ultimately, significantly higher ROI on our commercial programs. 
  
Reporting to the Director of Integrated Digital Marketing Technology as a member of the Global Digital Marketing Technology & Customer Experience team, the CDP Platform Leader will act as the voice of the business, accountable for defining the product strategy and roadmap, ensuring successful delivery by coordinating a cross functional team.   

 
Your responsibilities include: 

  • Define a global CDP product vision, strategy, and business model in collaboration with other senior digital leaders 
  • Deliver an integrated CDP solution in partnership with your dedicated team and a cross-functional group across IT, Commercial, Analytics, Regions, and critical, partner product “hubs” 
  • Build and gain consensus around long-term product strategy and roadmap; communicate value proposition in multiple forums from executive through end-user 
  • Champion and lead as a change agent on the benefits of CDP to diverse stakeholder base, ensuring value-driving capabilities are adopted 
  • Ensure mechanisms in place to continuously gather capability requirements and use cases and translate them into actionable user stories for IT development 
  • With support of team, maintain product backlog, user story processing, product feature and design validation, and product development prioritization 
  • Support and periodically lead consultative engagements with internal, global stakeholders regarding advanced CDP segmentation, activation, personalization, and new capabilities 
  • Act as a Subject Matter Expert: build an understanding of customer data opportunities through external insights but also through business use cases 
  • Define and continuously execute measurement of set of focused KPIs ensuring value is being delivered 
  • Have a clear focus on reducing complexity and driving efficiency in our data usage through data governance, working collaboratively with teams to look at the whole data ecosystem instead of individual components. 
  • Recommend resource requirements required to maintain and enhance the platform   

  
What we're looking for: 
Minimum Qualifications: 

  • Bachelor’s degree in Marketing or related field
  • 7+ years digital product ownership/management experience 
  • Demonstrated ability leading cross-functional teams in successful delivery of high visibility, tech-driven capabilities 
  • Experience engaging and influencing across a matrixed, multi-layered global organization  
  • Facility with Digital Marketing and Data technologies 
  • Superior written and verbal communication skills with the ability to effectively tell a ‘complex’ story to an executive audience in a simple and compelling way 
  • Optional: Salesforce ecosystem experience, notably in Marketing Cloud and Sales Cloud 
  • Optional: Other Customer Data Platform experience 
  • Optional: Other Customer Relationship Management (CRM) platform experience 

Preferred Qualifications

  • MBA

 

Requisition ID: 500642

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

 


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