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Senior Product Manager, Global Lithotripsy Job

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Date: Jul 15, 2021

Location: Marlborough, MA, US, 01752

Company: Boston Scientific

Requisition ID: 483717

 

 

*** This role has the flexibility to sit remote.

 

About the role
The Product Manager, Global Lithotripsy will support the Stone business within the Urology and Pelvic Health Division of Boston Scientific.  This position provides an experienced marketer an opportunity to develop downstream strategies to continue driving growth of our very successful lithotripter product portfolio as well as support upstream activities to further enhance our portfolio.  As the lead product manager of our Percutaneous Nephrolithotomy (PCNL) portfolio, a strong double-digit growth business in the U.S. with significant international growth potential, this individual will work with global colleagues as well as a key external partner to take market share in this strategically important stone business.

 

Your responsibilities will include:

 

Downstream Strategy Development and Execution

  • Serves as a clinical and functional expert to external and internal customers and the broader organization: the "go-to" person for guidance, insight and questions on capital and disposable product portfolio
  • Supports expansion of current strategic product launch to new geographies and builds new strategies to continue successes experienced to date; develops plans for and executes future product launches
  • In collaboration with sales operations, integrated communications and field sales, creates innovative downstream marketing solutions, programs and tools to create value, drive product adoption, and support the needs of the Sales team
  • Uses classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool creation and execution to further business objectives
  • Demonstrates command of clinical literature and knowledge. Develops strong clinical arguments in collaboration with Clinical Sciences and Health Economics and Market Access (HEMA) on franchise evidence strategy and execution.
  • Conducts regular financial analysis of sales results to better understand account-level sales trends, successes of new product launches, and to estimate impact of new tactics / strategies
  • Develops franchise forecasts for supply chain as well as overall revenue planning
  • Manages, in collaboration with supply chain, product supply and backorder maintenance and planning
  • Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians

 

Relationship Management

  • Serves as key liaison with external strategic partner, collaborating in the creation of new marketing tools, sales/physician training, and evidence strategies as well as the planning of future product development
  • Leads semi-annual commercial summits with strategic partner to discuss sales results, ideas for new programs, and opportunities for enhanced collaboration
  • Participates in any needed contract negotiations to ensure optimization for BSC

 

 Upstream Product Development

  • Collaborates with strategic partner and internal R&D on the development of new technology, leading the creation of market specifications and financial models
  • Defines and refines value propositions, positioning, customer targeting, pricing strategies, evidence strategy, etc. for new products
  • Creates relationships and strategic partnerships with physician thought leaders to execute critical franchise & business initiatives.  Regularly connects to drive education, market adoption and innovation of BSC products
  • Acquires and analyses input from key opinion leaders, current and potential customers, third party market research and internal stakeholders
  • Develops global relationships and builds credibility with key internal cross-functional stakeholders

 

What we’re looking for:

  • Bachelor’s degree required, MBA preferred
  • A minimum of 4 years of experience in product marketing or medical device sales or consulting, with support of capital equipment products preferred
  • Analytical capabilities to evaluate data and develop financial models required
  • Experience actively managing 3rd party relationships is desired
  • Experience managing products that are medically/clinically oriented; medical device experience a plus, but not required
  • Experience creating impactful marketing plans, and developing value propositions, positioning and targeting desired
  • Experience building relationships with key customers and cross-functional partners required
  • Travel up to 30%
     

 

Boston Scientific (NYSE: BSX) transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 30 years, we advance science for life by providing a broad range of high performance solutions that address unmet patient needs and reduce the cost of healthcare.

 

Boston Scientific is an Equal Opportunity Employer.

 

Posting Notes: [[filter2]]||(n/a)||Marketing||[[mfield2]]


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