Loading...
 
Apply now »
Apply now

Apply for Job

IT Senior Manager, Digital Marketing Job

Remote Eligible:  Remote in Country
Onsite Locations(s): 

Marlborough, MA, US

Additional Locations:  US-MN-Arden Hills

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the role: 


As an IT Senior Manager of Digital Marketing, you will have the opportunity to be part of a high performing team leveraging leading edge technology and driving digital transformation for foundational marketing capabilities.  You will have the opportunity to lead, define, roadmap, execute and sustain the enterprise Closed Loop Sales & Marketing (CLSM), Customer Data Platform and Digital Marketing initiatives across BSC. The Closed Loop Sales & Marketing team empowers our commercial teams to demonstrate stronger customer centricity, drive sales opportunities, and provide better service and support through an activation-ready, 360-degree view of our customers. 

 

This role will act as a strategic partner to our Marketing counterparts, building relationships to identify opportunities and offer where to best leverage current or emerging marketing technology stacks, ideating solutions and developing plans to generate efficiencies.  

 

This role requires a mix of technical skills in digital marketing and marketing automation technology combined with the ability to build strong relationships across a global and diverse stakeholder base. 

 

Your responsibilities include: 

  • Lead the Marketing digital transformation leveraging foundational commercial technology capabilities of Salesforce Customer Data Platform (CDP) and Salesforce Marketing Cloud with collaboration of Marketing and Sales stakeholders and other senior digital leaders.
  • Champion Omnichannel experience delivery driving Next Best Action and Experience for BSC consumers (patients and physicians)
  • Champion and lead as a change agent on the benefits of CDP, Marketing Automation, and CLSM to a diverse stakeholder base, ensuring value-driving capabilities are adopted
  • Ensure technology solutions delivered are generating value by developing and reporting on key performance indicators providing insight into return on investment of digital marketing solutions 
  • Support and periodically lead consultative engagements with internal, global stakeholders regarding advanced CLSM segmentation, activation, personalization, targeting, and new capabilities
  • Collaborates with the architects, managers and other teams to define interdependencies, management of tech debt and risks related to commercial technology products.
  • Provide regular updates to senior level executives on status and value being derived from Digital Marketing initiatives
  • Evaluating and driving implementation of prototypes, new technology evaluation and introduction, and justification of decisions made to support execution and support of new commercial technologies. 
  • Supports the Commercial Technologies Center of Excellence (CoE) Leaders and other matrixed product teams with change management, communication, risk management and execution
  • Recommends resource requirements required to maintain and enhance the platforms within the portfolio
  • Develop and manage a high performing team of 20+ individuals (including external consultants)

 

What we're looking for:

Required Qualifications

  • Bachelor’s degree in computer science or related field or relevant experience
  • Minimum of 10 years career experience with demonstrated ability leading global, cross-functional teams in successful delivery of high visibility, technology driven capabilities
  • Experience working in a lean/agile environment to create and execute roadmaps while managing tech debt
  • Experience managing external vendor relationships and associated contracts

Preferred Qualifications

  • Experience engaging and influencing across a matrixed, multi-layered global organization with Digital Marketing and Data technologies 
  • Understanding of Salesforce platforms, Marketing products and data technologies
  • Ability to think business processes holistically to construct end user experiences and drive business value
  • Understanding of data privacy preservation techniques
  • Master’s or other advanced degrees 

 

Requisition ID: 516930

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

 

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.


Nearest Major Market: Boston

Job Segment: Medical, Information Systems, Risk Management, Marketing Manager, Healthcare, Marketing, Technology, Finance

Apply now »
Apply now

Apply for Job