Senior Marketing Analyst, Enterprise Marketing and Competitive Intelligence

Additional Locations: US-MN-Arden Hills; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role

The healthcare industry is changing rapidly with several market dynamics significantly impacting the patient care continuum. Boston Scientific sees this as an exciting opportunity to ‘Advance Science for Life’ by developing and delivering innovative, insights-based marketing to activate HCPs and patients alike.

The Marketing Analyst is a key member of the Marketing Planning Center of Excellence in Corporate Marketing. This individual will collect and examine market, customer, patient and competitor data to inform key business questions for Business Units (BUs) and Enterprise Partners. The role will report to the Manager of the Marketing Planning COE. 

 
Your responsibilities include: 

• Data analysis: Work with multiple data sources – including but not limited to medical claims data, user engagement data, quantitative survey results, qualitative interview findings – for use in patient and customer opportunity assessment, segmentation, strategy development and expedient planning.
• Strategical Analysis: Perform secondary research, information synthesis and ROI analysis to advance projects led by the Marketing Planning COE. 
• Competitor Intelligence: Drive marketing competitor intelligence efforts, including competitor earnings call/investor summaries and other medical device industry reporting. Collaborate with stakeholders throughout BSC to collect, synthesize, and disseminate relevant insights and trends. Lead a community of Competitor Intelligence professionals at BSC for best practice sharing.  
• Market Trends: Examine global healthcare market trends and work with business units to interpret trends and integrate into strategies. 
• Vendor Management: Select and manage license and relationship with secondary data platforms such as IMS, MRG, AlphaSense. 
• Ad hoc program analysis as requested by BUs and leadership.

 
What we’re looking for:

Minimum Qualifications:

• Minimum of bachelor’s degree required; Business, Engineering, or Life Sciences focus preferred. 
• Minimum of 3+ years of work experience in Finance, Consulting, Business Strategy, Marketing Analytics or Business Intelligence required.
• Minimum of 3+ years of experience using Microsoft Excel (formulas and functions, pivot tables, charts and visualization, conditional formatting, data manipulation and navigation, and data connection across formats).
• Demonstrated experience translating complex data translating complex data analyses into useful insights.

Preferred Qualifications:

• MBA or other advanced degree preferred.
• Team player with strong interpersonal skills to lead cross-functional teams and drive projects to successful and timely delivery.
• Strong attention to detail and focus on deliverable/analysis quality and accuracy.
• Experience using healthcare claims data in developing strategical direction and marketing planning.
• Experience using Sales reporting tools like Tableau and SFDC to examine sales trends and build ROI models strongly preferred. 
• Strong attention to detail and focus on deliverable/analysis quality and accuracy.
   

#DICE

Requisition ID: 558109

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

#Li-Hybrid

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