Marketing Innovations and Commercial Solutions Lead

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

This Marketing Innovations and Commercial Solutions Lead will support the development and own the implementation of an overarching strategic framework to synchronously deploy our comprehensive Endoscopy strategy ensuring alignment and coordinated efforts with our various digital, social, in-person and virtual outlets while aligning all available levers within our commercial playbook. This approach will be aligned to the areas of priority for the US selling organization and will require strong cross functional collaboration with many stakeholders in the commercial and non-commercial business. Additionally, they will work closely with franchise leaders on storyline development for key areas of the business and guide the Segment Leads and others on storyline delivery. This person will also lead the current Services & Solutions organization, ensuring our current pipeline meets the future needs of the business while accelerating our opportunity to better market our current solutions through our Segment Leads and the selling organization. This leader will need to be able to work closely with our sales and marketing teams, specifically partnering with our product marketing and DMCxp groups as well as our commercial operations teams. They will need to anticipate our future product launches to ensure that the promotion of these through our various digital, in person, educational and social outlets and are aligned to our overarching messaging and storyline for our specific customer segments. This individual will be expected to work through complex issues, have a project management mindset and be able to lead through others with a keen ability to translate a multitude of different inputs into a cohesive strategy which ultimately benefits our selling organization and the customers they serve. They will also be expected to explore and pilot different approaches to advancing our commercial efforts using innovative tools and/or technology that could position the BSC Endoscopy brand ahead of our competition. They will need to be a visionary marketeer with the ability to be able to translate strategy and tactics delivery through the multiple outlets we have at our disposal. 

Your responsibilities will include:

• Develop, architect and implement a comprehensive framework for each segment of the Endoscopy business targeting key customer segments and disease states while aligning divisional activities to the sales priorities utilizing all available outlets (e-commerce, sales organization, digital and social outlets, conferences and events, Professional education).  
• Assess, optimize and accelerate our commercial services and solutions
• Partner closely with our EMEA region and others to contextualize applicable concepts 
• Collaborate closely with DMCxp to ensure execution and alignment of the initiatives and set up the appropriate communication and feedback loops that are required
• Explores and test new outlets that they feel could be beneficial to utilize to get our market message to our customer segments and give us a competitive advantage in the marketplace.   
• Works closely with Sales training to ensure the FSO understands the benefits of this new coordinated approach and can articulate the value proposition
• Collaborate with product management, commercial operations and other functions to understand how we can better package the current solutions that are in our divisions today
• Investigate and pilot new marketing concepts that will add value to our vast portfolio of technologies, therapies, solutions and beyond the device offerings
• Partnering with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline
• Ensuring that the evidence behind the products and services is packaged appropriately to support all the messaging and the strategy being delivered by the franchise teams.
• Storyline development partnership and cohesion with franchise leadership teams

Required qualifications:

• Undergraduate degree required in Business Administration, Marketing, Sales, or a related area.
• 15+ years of successful marketing, sales experience within healthcare/medical device industry
• Excellent communication skills
• Demonstrated success in collaboration
• Strong executive presence
• Storyline development and storytelling expertise
• Salesforce.com working knowledge
• Must excel at white space thinking
• Proven ability to translate creative thought and concepts to tangible benefit
• Knowledge of all digital outlets and how they can deliver value
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
• Ability to lead through others and influence without authority
• Willing to travel 20% domestically and globally as needed

Preferred qualifications:

• MBA degree
• People leadership experience
• Upstream and Downstream marketing experience
• Project management skillset 

Requisition ID: 594983

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.