Sales Experience Strategist

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:

The Sales Experience Strategist develops digital communication strategies to drive commercial objectives by delivering the right content and solutions to the right sales rep and customer at the right time for proven value. The Sales Experience Strategist owns the comprehensive strategy, leading digital activation projects and measuring the efficiency and effectiveness of sales enablement channels.

The Strategist works in close collaboration with key stakeholders in our commercial organization and is a subject matter expert, consulting with all stakeholders to ensure sales enablement programs provide a seamless end-to-end experience that meets the business needs.

Qualified candidates have proven experience in sales processes, Customer Relationship Management (CRM) programs, nurture programs, and social selling that drive business results among sales representatives and healthcare providers (HCPs). Success is measured by the overall business impact of the solutions and consistent, positive cross-functional collaboration. This role reports to the Group Marketing Manager (GMM), Sales Experience.   

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Be a proactive, strategic partner that demonstrates value for the field selling organization.
• Develop the optimal global sales experience strategy aligned to the commercial digital strategy that drives successful sales & marketing results.
• Establish the content and channel strategy across platforms like Showpad, Salesforce, Endo247 and social media.
• Own planning, execution and measurement of sales enablement programs that align direct to customer marketing with the sales experience.
• Drive CRM strategy by leveraging customer data to effectively identify and partner with sales to target key audience segments.
• Act as Product Owner of our sales enablement technology, identifying and implementing opportunities to improve measurement, governance, process, productivity, and performance.
• Work with commercial IT and IT Architects to implement functionality for sales reps to ensure they have the right content at the right time to be successful.
• Identify opportunities to capture and provide customer insights to the field sales organization
• Develop mechanisms to receive feedback from the field on content quality, content gaps, trends, rising needs to ensure a proactive strategy.
• Develop and maintain strong cross-functional relationships with Sales, Sales Ops, Sales Training, integrated marketing communications, Analytics, UX/Design, MarTech, IT and others as needed to ensure a seamless end to end customer experience.
• Communicate the sales experience strategy, priorities and KPIs to stakeholders and partners regularly including Education, Sales Training and Product Management.
• Build a trusted relationship with sales reps at all levels and in all channels and regions and consistently gather feedback on content and channels to accelerate, develop or improve.

• Design and deliver ongoing onboarding and marketing training programs for sales in collaboration with Sales Training and Commercial Enablement/Change Management.
• Maintain sales excellence software including ensuring messaging, content and solutions are easily accessible and providing the capabilities sellers need.

Required qualifications:

• Bachelor’s degree required, ideally in Marketing. 
• A minimum of 7 years of relevant global digital strategy experience. 
• Candidate must have strong CRM and digital marketing acumen and a proven track record of developing sales enablement programs.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud).
• Ability to prioritize effectively as a member of a regionally diverse team, in a fast-paced environment.
• Exceptional communication, relationship building and collaboration skills with the proven ability to influence at all levels of the organization.
• Experience in delivering communications and content to a field-based organization.  Project management skills are essential.
• Working knowledge/understanding of content delivery systems (e.g. Seismic, Showpad, Pardot or others).
• A strong understanding of the sales environment, including sales content, tools, and training.
• Travel up to 30% depending on requirements.

Preferred qualifications:

• MBA.
• Experience in medical device, biopharma, healthcare or another regulated field.
• Experience in digital marketing in healthcare, particularly in sales enablement for HCPs and Patients.
• Copywriting, editing and light design skills.

Requisition ID: 610786

Minimum Salary: $86600 

Maximum Salary: $164500 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.