Segment Marketing Lead, Surgical Endoscopy and National Accounts

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Segment Marketing Lead (SML) is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market. This role drives the strategy and develops an actionable go-to-market (GTM) plan(s) for their respective customer segments that enable the applicable sales channels to accelerate growth across defined segments and customer call points. This role is responsible for gathering segment insights, developing segment specific strategies and owning the implementation & execution of those strategies for their respective customer segments.

The SML defines the value proposition and corresponding customer segment messaging. The SML will be responsible for the creation of a situational analysis for their respective market segments. They will accomplish this by leveraging market insights to prioritize and tailor the downstream product marketing strategies based on unique segment opportunities, challenges, and internal & external customer dynamics. The SML is responsible for developing, implementing relevant commercial plans for their assigned market Segments and accountable to the business results against clearly specified performance targets. Success requires close partnership with sales leadership, product marketing, and cross-functional stakeholders to ensure alignment, effective execution, and measurable impact.

This role requires strong market and customer insights, competitive awareness, and active field engagement to identify opportunities, mitigate risks, build segment strategies and influence senior leadership with data-driven recommendations.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Own the creation of a detailed situational analysis for their assigned market and customer segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Surgical Endoscopy and National Accounts organizations.

• Gather and interpret insights impacting the segment, identify and implement optimal segment strategies to minimize threats and address unique opportunities, including education, promotion, targeting and segmentation opportunities.
• Acts as the voice of the customer segment to influence product, commercial, and enterprise strategy

• Gather market insights and competitive intelligence to create actionable strategies and solutions that uniquely address the opportunities and minimize commercial threats for their respective market segments.
• Partner with sales leadership and downstream product marketing to deliver effective commercial plans, sales channel priorities, key Qtr. objectives and tactics with KPIs.
• Collaborate with National Account leaders on GPO / Contract Strategy, Activation, Pull-Through & Compliance by owning marketing strategy.
• Partner with Sales Teams to identify and address underperforming accounts or leakage within contracted systems
• Collaborate with National Accounts leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity.
• Support the National Accounts team with: System-specific opportunity assessments, Tailored engagement plans to drive system-wide adoption, and Develop marketing programs that support system standardization initiatives and multi-site conversions
• Serve as a thought partner and contributing member of sales channel leadership teams to ensure tactical sales plans align with overarching segment strategy, including product priorities.
• Serve as the primary bridge between Sales and Marketing functions (e.g., Professional Education, Sales Training, Health Economics), acting as the voice of the internal customer
• Elevate sales communications by tailoring messaging to internal customer needs, ensuring relevance and impact.

• Define and own segment-specific messaging, value propositions, and conference strategies with cross-functional stakeholders (product management, customer solutions, Integrated Marketing Communications, professional education, professional affairs and events) to deliver an omni-channel experience for targeted customers within assigned market segments.
• Partner with the Sales Operations Team to synthesis market analytics, identify trends and opportunities for revenue growth across assigned segments.
• Coordinate with other Segment Marketing Leads to ensure alignment and communication across US Sales Channels.

Required Qualifications:

• Bachelor’s Degree
• Minimum of 10 years of professional experience within healthcare/medical device industry
• Minimum of 5 years of downstream marketing experience + 5 years of sales experience
• Direct experience supporting or working with: GPO contracts and processes, IDNs / health systems, Contract pull-through or access-driven initiatives
• Strong understanding of: Healthcare contracting structures (tiers, compliance, admin fees), and Supply chain, and procurement decision-making
• Strong written and verbal communication skills
• Demonstrated success in leading cross-functional teams
• Strong Analytical skills
• Presentation skills and executive presence
• This is a field-based position that requires frequent domestic travel

Preferred Qualifications:

• Previous Corporate/Strategic Accounts IDN sales experience within the medical device/healthcare industries
• Storytelling expertise
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
• Ability to lead through others and influence without authority

Requisition ID: 626824

The anticipated annualized base amount or range for this full time position will be $120,000 to $150,000, plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at www.bscbenefitsconnect.com. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn. 

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Among other requirements, Boston Scientific maintains specific prohibited substance testing requirements for safety-sensitive positions.  This role is deemed safety-sensitive and, as such, candidates will be subject to a drug test as a pre-employment requirement.  The goal of the drug testing is to increase workplace safety in compliance with the applicable law.