Segment Marketing Lead

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

The Segment Marketing Lead will develop, implement and execute a comprehensive go to market strategy to drive growth within the customer segments of focus using a disease state mindset. They package the product marketing franchise strategies into a digestible and relevant marketing plan for their specific segment of the business in the US. As the marketing lead, they will work closely with sales leadership, product marketing, DMCxp, and other commercial (MDM, National Accounts/SSM, Strategy,) and non-commercial stakeholders (HEMA, Professional Education, Medical Affairs, Events/Exhibits, Professional Affairs) to ensure that the messaging, programs, services, solutions and product launches are aligned to the storyline and value proposition for Boston Scientific within that segment of customers. This individual will be expected to have deep market expertise and competitive knowledge to include procedural trends and voice of customer that is critical for success. They will need to identify critical needs and pain points for their segments and sales channel(s) and deliver solutions to each of these areas that will ultimately accelerate growth while driving efficiency. They will analyze market trends and inform the business. This individual will also need to develop creative downstream marketing programs that will drive the basket of technologies and solutions that are sold in their sales channel in close partnership with product marketing, the Area Vice President (AVP) and their team.

Your responsibilities will include:

• Implement a comprehensive marketing strategy for assigned channel targeting key customer segments and disease states to accelerate growth and market share capture
• Understand critical issues impacting the space and identify and implement optimal solutions to these issues including education, promotion, targeting and segmentation opportunities. 
• Work closely with DMCxp to integrate and target digital and social messaging to each segment of the sales channel aligning with the overarching strategy. 
• Gain market insights and competitive intelligence to inform business decisions regularly and specifically for key internal meetings.
• Analyze market trends, internal and external factors, create monthly performance reports and deliver a quarterly sales forecast, independent of sales and product management.  
• Ensure franchise downstream marketing strategies aligns to the sales channel and segments that are part of the call points
• Owns marketing message of key society conferences to ensure our storyline resonates with the customer segment in attendance.
• Be the voice of the FSO with frequent interactions to gain “up to date” insights and feedback
• Package the right products, services and solutions to specific customer segments
• Sales training and product marketing collaboration to ensure FSO can deliver the storylines and messaging for the segments of focus within their sales channel
• Collaboration with Professional Affairs to amplify messaging at society programs in their segment of ownership and support in Segment TM staffing and pull through post courses.
• Support field execution of marketing programs through active presence in the field
• Actively collaborate with sales and marketing leaders on forecast, AOP and strat plan
• Partnering with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline within the defined customer segment
• Partner with Professional Education as a conduit between the segment and the HCP education relative to mix of programs, accelerating procedural adoption and overall alignment.
• Contributing member of specific sales channel AVP staff and marketing leadership team
• Customize product launch plans in strong collaboration with product marketing to ensure success in the targeted customer segment with the specific HCP and administrative call points.

Required qualifications:

• Undergraduate degree required in Business Administration, Marketing, Sales, or a related area.
• 15+ years of successful marketing, sales experience within healthcare/medical device industry
• Excellent communication skills
• Demonstrated success in collaboration
• Solids analytical skills
• Strong executive presence
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
• Ability to lead through others and influence without authority
• Willing to travel up to 40% domestically

Preferred qualifications:

• MBA degree
• Sales experience preferred
• Downstream marketing experience
• Storytelling expertise
• Project management skillset

Requisition ID: 594985

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.