Senior, Digital Content Strategist

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About this role 

The Digital Content Strategist is passionate about understanding our customers’ needs and business goals to develop relevant, useful content that brings the two together. The Strategist will identify and clarify business and marketing objectives, identify user research needs and drive content strategy and content marketing for key audience segments.  

This role will lead content planning exercises including storyboarding, empathy mapping, scripting, content gap analyses and experience prototyping to ensure the digital marketing team crafts useful, effective, and efficient experiences for our customers. Working cross-functionally across the organization to ensure content aligns to digital marketing tactics and KPIs while providing a seamless end-to-end customer experience. This role will report to the Group Manager, Content Marketing.  

Your responsibilities will include:  

• Refine segmentation & targeting, key points of differentiation and reasons to believe in collaboration with product marketing.  

• Lead cross-functional collaboration to gain consensus on program strategy, target audience and objectives.  

• Lead and own the development of customer-centric content strategy for key audience segments based on user research and customer personas. 

• Develop customer journey maps in collaboration with the Digital Strategist. 

• Create segmented and personalized content marketing plans aligned to the customer journey. 

• Work with strategic copywriters to create directional messaging framework and pillars. 

• Create proposed high-level budget for content creation.  

•  Author creative briefs and lead kickoffs for designers, agencies, copywriters and the execution team. 

• Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and demand generation. 

• Translate existing content into new content opportunities across digital channels. 

What we’re looking for in you:  

Basic qualifications 

• 5-7+ years of content strategy experience preferably in an agency or regulated pharma, biotech or healthcare environment  

• Familiarity with the customer online purchasing journey and experience planning and executing content marketing programs that align to that journey  

• Independent, self-starter that can manage time and projects effectively to meet deliverable dates.  

• Experience driving content projects from conception through production and optimization 

• Bachelor's Degree in Communications, English, Journalism, Sciences or similar. Master's Degree a plus.  

Preferred qualifications:  

• Strong understanding of search engine optimization and user experience 

Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data. 

Requisition ID: 556950

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As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.