Senior Analyst, Enterprise Marketing Analytics

Additional Locations: US-MN-Arden Hills; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Enterprise Marketing Analytics (EMA) team uses data-driven insights to fuel growth for Boston Scientific. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our stakeholders. To help with this, we’re looking for an outstanding Senior Analyst – someone who can examine massive data sets, make insightful cross-channel recommendations, and disseminate findings and ideas to stakeholders.

As a Senior Analyst in the EMA Decision Science group, you’ll build the strategic and deliberate foundation for data-driven marketing efforts. You’ll work to achieve stakeholder goals through brand and acquisition campaigns, experience optimization through data-drven insights, and testing strategy. Your partnership will drive decision making from campaign optimization to program design to organization ROI.

Your responsibilities include:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, insight discovery, and performance reporting.
• Diving into large data sets (digital advertising, CRM, sales), uncovering insights, and providing impactful recommendations to stakeholders.
• Connecting the dots across channels through data (including display media, site, search, email, social, and offline) to provide a holistic view of marketing efforts.
• Informing stakeholders regularly on scheduled deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive success around business goals.
• Proactively consulting with digital marketing managers and other stakeholders on industry trends and key functional areas such as analytical tools and marketing measurement.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in boost of a broad range of activities.
• Presenting analysis and recommendations to senior level management.
• Develop data requirements for assigned campaigns and programs to boost success and inform broader Boston Scientific data roadmap.
• Triage and respond to requests related to identified data issues.

What we're looking for:

Minimum Qualifications:

• Bachelor’s degree OR a minimum of 5 years of professional experience in digital analytics focused role.
• 4+ years of digital marketing experience with 2 or more of those years being in n analytics focused role.
• 3+ years of practical Excel (including pivot tables and vlookups) and/or other data analysis tools.
• 3 years of SQL and querying databases experience (Google BigQuery, Snowflake) to extract required data for analysis.
• 3+ years of experience with digital marketing technologies (Google Analytics, Google Tag Manager, Google Marketing Platforms, Google Ads, Facebook Ads, programmatic media, etc.).
• 3+ years of experience with Tableau, Data Studio/Looker.

Preferred Qualifications:

• Degree concentration in Business, Economics, Mathematics or other quantitative area of study. 
• Experience with Salesforce (Marketing Cloud, Sales Cloud, CDP).
• Experience with A/B test design and associated testing platforms.
• Familiarity with advanced marketing analytics techniques to solve business problems, such as lead scoring, attribution modeling, and media mix models. 
• Experience with establishing data conversations between Marketing and Sales functions.
• Proven analysis skills, with strong attention to detail.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience informing internal and external stakeholders at a variety of levels within the organization.
• Demonstrated collaborative skills that foster prioritization and partnership.
• Outstanding verbal and written communication skills.
   

Requisition ID: 558108

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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