Senior Data Strategy Manager - Digital Marketing

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

Boston Scientific is seeking a Senior Data Strategy Manager to spearhead our data strategy initiatives, focusing on activation. 

Leading Product Information Management (PIM) efforts, you will ensure unified product information delivery across all channels. Collaborating with marketing teams, you'll optimize segmentation techniques for personalized campaigns, enriching customer experiences and fostering stronger relationships. Additionally, as a Subject Matter Expert (SME) in customer data infrastructure, you'll champion a 1st party data strategy. Your expertise will streamline data onboarding, driving effective marketing activation. Collaboration across teams ensures seamless integration of innovative solutions aligned with business goals.
 

Your responsibilities will include:

• Drive the business case and advancement strategy for prioritizing products, utilizing PIM technology to activate, automate, and ensure consistency across downstream platforms.
• Serve as the primary point of contact (POC) for business units, facilitating the distribution of relevant product information to drive a scalable omnichannel customer experience across regions.
• Lead activation, change management, and adoption of the PIM (Product Information Management) system to enhance efficiency, consistency, and delivery of product information to customers.
• Establish expertise as Subject Matter Expert (SME) on our customer data infrastructure, contributing to defining and prioritizing the value of onboarding various data sources for marketing activation.
• Champion the development and dissemination of a 1st party data strategy, emphasizing its importance for organizational advancement and improving communication with customers across preferred channels.
• Define processes for marketers to create audiences and segments, emphasizing self-service, automation, and scalability.
• Collaborate in defining processes, business requirements, and change management to activate customer segments across downstream channels, ensuring personalized marketing experiences reach intended audiences seamlessly.
• Collaborate with Marketing, Merchandising, Personalization, and Digital Product teams to orchestrate a seamless and integrated customer experience.
• Manage multiple projects concurrently across Business Units (BUs) and product teams, maintaining precision and adherence to deadlines.
• Present and communicate strategy to senior leadership effectively, utilizing both verbal and presentation formats.
• Translate strategic objectives from senior leadership into actionable plans, offering insightful recommendations to align with the organization's overarching goals.
• Develop and disseminate consistent, impactful progress reports and communication on project impact.
• Drive business requirements focused on innovative solutions aligned with business goals, staying abreast of market trends and new capabilities.
• Partner with product and technical teams as a Subject Matter Expert (SME), effectively communicating requirements for development when necessary.
• Utilize analytics and customer feedback to make data-driven decisions that enhance the digital product customer experience.
• Implement key performance indicators (KPIs) to measure and report on the success of digital customer experience initiatives.
• Deliver value stories and provide training to internal teams, fostering a customer-centric mindset and adherence to best practices in digital customer experience.
• Cultivate a culture of continuous improvement, encouraging teams to offer feedback and actively seek collaboration opportunities.

Required Qualifications:

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 10+ years of experience in digital marketing.
• Proficient understanding of marketing technology tools, including Product Information Management (PIM) and Customer Data Platform (CDP).
• Proven experience in defining and constructing marketing audiences and segments.
• Knowledge of data management concepts, encompassing strategy, quality, and governance.
• Exceptional problem-solving abilities and meticulous attention to detail.
• Effective communication skills, capable of articulating complex technical concepts to non-technical audiences.
• Demonstrated ability to work and collaborate seamlessly across diverse teams, ranging from technology and vendor resources to business users.

Requisition ID: 584436

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.