Senior Manager, Brand and Reputation Insights

Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:

This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels. The Manager will define KPI frameworks, integrate cross-channel data, and translate insights enabling the organization to evaluate brand and reputation performance holistically. This is a hands-on, builder role in a matrixed environment, partnering closely with Marketing, Social, and Communications teams. The role works in close collaboration with the Senior Manager, Corporate Brand Marketing, who sets brand strategy, while this position focuses on measurement, insight generation, and performance visibility. This role will support the development of brand and reputation research briefs, guiding of external research vendors, and integrating brand health and reputation findings with performance data to identify trends, inform decision-making and provide visibility into brand outcomes.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Define and evolve a unified brand and reputation measurement framework across PESO channels.
• Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers.
• Design and implement a practical, scalable approach to aggregating and integrating cross-channel data.
• Partner with channel owners to standardize data inputs, definitions, and reporting cadence.
• Build and maintain dashboard or reporting system to provide visibility into brand performance.
• Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes.
• Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data.
• Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning.

Required qualifications:

• Bachelor’s degree or equivalent
• A minimum of 8 years of experience in brand measurement or communications analytics, media monitoring, marketing, web analytics.
• Familiarity with the PESO model.
• Proven experience building KPI frameworks and measurement strategies
• Experience with brand health tracking or reputation research.
• Demonstrated ability to integrate and synthesize multiple data sources into actionable insights.
• Hands-on experience working with reporting and modern data stack tools (e.g., Tableau, DBT, Snowflake, Airflow) and in SQL and data modeling for marketing
• Ability to work cross-functionally and communicate complex data concepts to non-technical stakeholders. 

Preferred qualifications:

• Strong data storytelling skills.
• Experience working effectively in a matrixed environment.
• Experience in healthcare or other regulated industries.
• Experience in market research or consulting

Requisition ID: 626832

Minimum Salary: $131700 

Maximum Salary: $250200 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.