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Product Manager, Global Lithotripsy Job

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Date: Aug 2, 2019

Location: Marlborough, MA, US, 01752

Company: Boston Scientific

Additional Locations: (n/a)

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

Based on experience, this role is flexible to be a Product Manager or Senior Product Manager.

About the role

The Product Manager, Global Lithotripsy will support the Stone business within the Urology and Pelvic Health Division of Boston Scientific.  This position provides an experienced marketer an opportunity to develop downstream strategies to continue driving growth of our very successful lithotripter product portfolio as well as support upstream activities to further enhance our portfolio.  As the lead product manager of our Percutaneous Nephrolithotomy portfolio, a strong double-digit growth business in the U.S. with significant international growth potential, this individual will work with global colleagues as well as a key external partner to take market share in this strategically important stone business.

Your responsibilities will include:

Downstream Strategy Development and Execution

  • Serves as a clinical and functional expert to external and internal customers and the broader organization: the "go-to" person for guidance, insight and questions on capital and disposable product portfolio
  • Supports expansion of strategic product launch to new geographies and builds new strategies to continue successes experienced to date
  • In collaboration with sales operations, integrated communications and field sales, creates innovative downstream marketing solutions, programs and tools to create value, drive product adoption, and support the needs of the Sales team
  • Uses classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool creation and execution to further business objectives
  • Demonstrates command of clinical literature and knowledge. Develops strong clinical arguments in collaboration with Clinical Sciences and Health Economics and Market Access (HEMA) on franchise evidence strategy and execution.
  • Conducts regular financial analysis of sales results to better understand account-level sales trends, successes of new product launches, and to estimate impact of new tactics / strategies
  • Develops franchise forecasts for supply chain as well as overall revenue planning
  • Manages, in collaboration with supply chain, product supply and backorder maintenance and planning
  • Spends time in the field to gain market and clinical insights, as well as build relationships with key physicians

Relationship Management

  • Serves as key liaison with external strategic partner, collaborating in the creation of new marketing tools, sales/physician training, and evidence strategies as well as the planning of future product development
  • Leads semi-annual commercial summits with strategic partner to discuss sales results, ideas for new programs, and opportunities for enhanced collaboration
  • Participates in any needed contract negotiations to ensure optimization for BSC

 Upstream Product Development

  • Collaborates with strategic partner and internal R&D on the development of new technology, leading the creation of market specifications and financial models
  • Defines and refines value propositions, positioning, customer targeting, pricing strategies, evidence strategy, etc. for new products
  • Creates relationships and strategic partnerships with physician thought leaders to execute critical franchise & business initiatives.  Regularly connects to drive education, market adoption and innovation of BSC products
  • Acquires and analyses input from key opinion leaders, current and potential customers, third party market research and internal stakeholders
  • Develops global relationships and builds credibility with key internal cross-functional stakeholders

What we’re looking for:

  • Bachelor’s degree required, MBA preferred
  • A minimum of 4 years of experience in product marketing or medical device sales or consulting, with support of capital equipment products preferred
  • Analytical capabilities to evaluate data and develop financial models required
  • Experience actively managing 3rd party relationships is desired
  • Experience managing products that are medically/clinically oriented; medical device experience a plus, but not required
  • Experience creating impactful marketing plans, and developing value propositions, positioning and targeting desired
  • Experience building relationships with key customers and cross-functional partners required
  • Travel up to 20%

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer

 

Requisition ID: 450245

 


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