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Senior Manager, Global Lithotripsy Product Management Job

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Date: Dec 3, 2018

Location: Marlborough, MA, US, 01752

Company: Boston Scientific

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Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

About the role

The Senior Manager, Global Lithotripsy Product Management will support the Stone business within the Urology and Pelvic Health Division of Boston Scientific.  Our very successful capital portfolio enables ~$100M in revenue growing at >10%.  This position provides an experienced marketer the opportunity to develop sophisticated downstream and upstream strategies in a technologically complex and strategically important franchise.   This individual will be serving in a highly visible role in our division requiring strong relationship management skills to manage and closely collaborate with a key strategic partner. 

 

Your responsibilities will include:

 

Downstream Strategy Development and Execution

  • Owns the performance of our US laser capital portfolio and associated disposables – crafting and executing strategies in conjunction with our capital and single-use device selling organizations
  • Provides guidance to our Japan sales and marketing teams for lithotripsy capital and supports global growth and strategy for one of our most strategic disposable product lines
  • Builds relationships with key opinion leaders in the field, supports major account conversion activities, and works collaboratively to create winning commercial strategies based on real world experience
  • In collaboration with sales operations, integrated communications and field sales, creates innovative downstream marketing solutions, programs and tools to create value, drive product adoption, and support the needs of the Sales team
  • Uses marketing insight generation and strategic tools: market understanding, market segmentation, competitive response planning, product positioning, message development, channel identification, pricing strategies, and tool creation to further business objectives
  • Demonstrates command of clinical and technical literature and knowledge. Develops strong clinical arguments in collaboration with R&D, Clinical Sciences and Health Economics and Market Access (HEMA) on franchise evidence strategy and execution.
  • Serves as a clinical and functional expert to external and internal customers and the broader organization: the "go-to" person for guidance, insight and questions on capital and disposable product portfolio
  • Develops franchise forecasts for supply chain as well as overall revenue planning

 

Relationship Management

  • Serves as key liaison with external strategic partner, collaborating in the development of physician training and sales / marketing materials and programs
  • Develops strategies / tools to enhance collaboration across all levels of strategic partnership
  • Leads semi-annual commercial summits with strategic partner to discuss sales results, ideas for new programs, and opportunities for enhanced collaboration
  • Conducts regular financial analysis of sales results to better understand account-level sales trends, successes of new product launches, and to estimate impact of new tactics / strategies – all of which are used in discussions with strategic partner
  • Serves a leading role in contract negotiation to ensure optimization for BSC and its customers

 

Upstream Product Development

  • Represents franchises in developing new concepts for product development, leading creation of market specifications and financial models
  • Provides input to high-quality launch plans, value propositions, positioning, customer targeting, pricing strategies, branding strategy, evidence strategy, etc. for new products
  • Creates relationships and strategic partnerships with physician thought leaders to execute critical franchise & business initiatives.  Regularly connects to drive education, market adoption and innovation of BSC products
  • Acquires and analyses input from key opinion leaders, current and potential customers, third party market research and internal stakeholders
  • Develops global relationships and builds credibility with key internal cross-functional stakeholders

 

What we're looking for in you

  • Bachelor’s degree required, MBA preferred
  • A minimum of 5 years of experience in product marketing required.  Support of capital equipment products preferred. 
  • Experience actively managing 3rd party relationships is preferred
  • Experience managing products that are medically/clinically oriented; medical device experience a plus, but not required
  • Analytical capabilities to evaluate data and develop financial models required
  • Experience creating impactful marketing plans, and developing value propositions, positioning and targeting
  • Experience building relationships with key customers and cross-functional partners
  • Travel up to 20% (expect minimal international travel)

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

 

Requisition ID: 435646

 


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