Senior Product Marketing Manager - Prosthetic Urology

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Urology division at Boston Scientific is a dynamic and rapidly evolving business. The Urology portfolio includes multiple product platforms across a wide breadth of technologies and generates ~$2B in annual revenue.  Boston Scientific is the market leader across the Urology space including Stone Management, Benign Prostate Hyperplasia (BPH), Prostate Cancer, Prosthetic Urology and Pelvic Floor.  The business is poised to grow and diversify over the next several years and will be a key growth driver for Boston Scientific. 

This role will lead the development of strategic commercial and competitive programs and campaigns for the Prosthetic Urology franchise to assert BSC’s market leadership position and accelerate overall market growth. In the US, 52% of men over the age 40 will experience ED, approximately 1.7M men are actively seeking treatment, yet only ~ 1% receive a surgical implant annually. There is tremendous opportunity to grow this market. Learn more about ED by watching the HARD series: www.edcure.org/hard 

Your responsibilities will include: 

ER Commercial Programs Manager – Develop strategic commercial programs that sustain and accelerate BSC’s category leadership and share in PrU for the long-term. Programs may include product or service-oriented solutions that support the HCP. Execution will require launch strategies that effectively activate these programs in the sales channel and lead to franchise growth. Additional responsibilities will include:

• Develop new business practices or procedures that allow inspection and enforce newly created programs.
• Support product launch efforts by developing strategic pricing and promotional programs that accelerate market penetration, drive adherence to ASP goals, and reinforce sales focus. 
• Collaborate with cross-functional teams in Urology and other product markers in PrU to ensure strategic alignment, efficiencies and streamlined execution. 

ER Competitive Strategy & Marketing Manager – Develop a deep understanding of the PrU competitive landscape and create a durable competitive strategy that asserts BSC’s category leadership, differentiated value story, and market share. Additional responsibilities will include:

• Monitor and anticipate competitive pipeline and activities. 
• Develop a command of clinical literature and monitor evidence trends and transle relevant clinical literature to internal stakeholders when needed to assert leadership.
• Build / rebuild baseline competitive positioning and messaging. Design and execute internal campaigns to educate and excite the sales channel. 
• Develop competitive response plans to blunt new market entrants. 
• Convert key competitive insights into business outputs as needed (i.e. reassert BSC story by prepare offensive positioning and messaging)
• Collaborate with Upstream Marketing and/or R&D on pipeline assessments, cadence, risks, and opportunities that strengthen BSC category leadership in ER.
• Compile and present key / routine competitive updates to marketing, leadership, and other cross functional partners. Provide timely market analytics and recommendations to sales management highlighting customer level opportunities and risks in our top accounts.

Additional / baseline responsibilities will include: 

• Market Research – Develop a deep understanding of the commercial and market landscape to identify and articulate value drivers and opportunities in the PrU space to drive market growth. This will include field engagement, customer engagement, performing quantitative and qualitative market research studies, analyzing commercial and internal data, conducting competitive audits, etc. 
• Customer Engagement – Engage with customers to collect feedback as input to plans or to drive the penetration of new initiatives in market. This will require activities such as organization and execution of Advisory Board meetings, etc. 
• Measurement – Track performance of new programs and initiatives against the objectives and plans. Adapt plans as needed. 
• Downstream Support – Support marketing efforts in key forums such as tradeshows, customer events, account visits, medical education events, NSM, regional sales meetings, etc. 

Required Qualifications: 

• 5+ years of medical device, healthcare and/or marketing experience required. Downstream experience is preferred (i.e. product management and launch, value proposition and positioning statement development, message and content development, segmentation, pricing, market research, sales and customer engagement, competitive strategy, clinical strategy, sales training, etc).
• BA/BS required; Master’s/MBA preferred
• Clinical and commercial aptitude – Ability to develop deep commercial and clinical expertise in complex healthcare markets. 
• Leadership – Demonstrated success leading large cross functional teams and complex projects, incorporating diverse needs from numerous stakeholders, and delivering on commitments, while balancing speed and quality. 
• Analytical and strategic – Strong business acumen. Experience analyzing data and leveraging data to tell a story. Ability to translate data and/or various inputs into strategic and executable business plans. 
• Problem solver – Ability to amass large amounts of information and identify the source of challenges. Success solving complex problems in new, creative, or unique ways and implementation of new ideas.  
• Influence – Demonstrated ability to influence and gain buy-in from leadership and cross functional partners in diverse, complex environments. 
• Collaborative team player – Track record of success working as an integral cross-functional team member, leading and/or participating on large cross-functional projects that require incorporation of stakeholder feedback, alignment, and execution across multiple teams. 
• Communication – Excellent written and verbal communication. Strong presenter. 
• Interpersonal skills – Strong relationship-builder with customers and internal stakeholders. Exhibits professional maturity and helps to foster an open, challenging, stimulating, and positive environment. 
• Adaptable – Flexibility and positivity in rapidly changing environments. Experience working in a hybrid (virtual / in person) environment.
• Position requires ~20% travel (primarily domestic)

Note on role location:
Location preference for this role is Marlborough, MA with a hybrid work mode (2-3 days in the office per week). Hiring manager is open to remote US-based employees for the right candidate and with an agreed-upon travel arrangement to enable adequate in-person time. 
 

Requisition ID: 558269

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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