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Sr Specialist, Corporate Social Media Job

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Date: Jan 9, 2019

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Additional Locations: US-MA-Marlborough

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

About the role:

The Sr. Specialist, Corporate Social Media will effectively advance Boston Scientific’s presence as a leading global health care company on social media and digital channels. She/he will develop and implement social media strategies that align with overarching business objectives across existing and new social media platforms, and be responsible for content development and community management for Boston Scientific’s corporate social media channels. She/he will also support the company’s employee advocacy program, including content development, training, and reporting. This role is designed to manage Boston Scientific’s global corporate presence and reputation on social media, and to provide a common voice and persona aligned with the company’s brand across all channels. This individual will report to the Social Media Communications Manager and partner closely with the company’s business-based and regional communications leads, as well as branding and digital teams.


Location: This position has the option to be located at our headquarters in Marlborough, MA or at our facility in Maple Grove, MN.

 

Your responsibilities include:

  • Own and execute channel and content strategies for corporate social media channels.
  • Integrate social media into corporate communications strategies, ensuring alignment to and in support of business priorities and objectives.
  • Develop editorial calendar and content for existing social media channels while serving as community manager for BSC Corporate Facebook, Twitter, LinkedIn and YouTube channels. Secure necessary content approvals and publish/schedule using social content management system.
  • Regularly monitor social media channels and respond in a timely fashion to drive online engagement and maintain compliance. Assist in real-time monitoring and reporting on reputational concerns or issues.
  • Optimize the corporate social media strategy on an ongoing basis, including researching, advocating for, and launching new social media programs/platforms.
  • Help manage Boston Scientific’s employee advocacy program, including managing and developing content, partnering with other content contributors, training new users and devising strategies for keeping users engaged.
  • Responsible for analytics and reporting for corporate social channels, employee advocacy program and other ad-hoc reporting as needed.

 

 

What we're looking for:

Basic Qualifications

  • The successful candidate will be accomplished social media or communications professional with 5+ years of experience within a corporate or agency environment, preferably in health care, with an avid interest in and demonstrated knowledge of social media, including strategy, content development and community management.
  • Experience with enterprise social media tools for publishing, monitoring, listening and employee advocacy highly desired.
  • Exceptional writer and storyteller, with experience in writing for traditional, online and social media. In-depth understanding of target audiences, expertise in high-impact messaging to broad audiences.
  • Solid understanding and familiarity with new and emerging communications tools and digital channels.
  • Experience in developing and executing strategic communications plans and correlating metrics, utilizing both media relations and social media tactics.
  • Business acumen and fluency in topical health care news and industry trends.
  • Ability to distill complex information into compelling and simple terms, with an understanding of public perception and issues as they pertain to the industry and the regulated healthcare environment.
  • Experience in working with compliance, legal and regulatory on challenges impacting the company's image and reputation highly desired.
  • Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives.
  • Thoughtful, strategic and without fear of recommending innovative approaches.
  • Ability to work well under pressure, with demonstrated success at working under deadlines with tight timeframes.
  • Effective relationship building skills and ability to work in a collaborative environment.
  • B.A. in communications, journalism or related field.

 

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

 

Requisition ID: 441667

 


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