Business Development Manager - Peripheral Interventions

Hiring Manager: Nicky Treacy
Recruiter: Aislinn Roche

ABOUT THE ROLE

As the Business Development Manager (BDM), you will be responsible for the development, management and implementation of select business development activities / programs for the Peripheral Vascular business unit. You will collaborate with cross functional teams (Sales, Marketing, Regulatory, Health Economics and Government Affairs, Compliance, etc.) at a local, Regional and Global level to ensure organisational alignment and effective implementation of programs to enhance the referring physician pathway, development of a customer base and increase awareness of disease states and treatment options. 

The BDM will have a significant field focus, and is responsible for focused KOL engagement and development, new technology commercialisation, market expansion efforts, education/training programs, market intelligence and understanding and leveraging of funding pathways.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Business Development Strategy: Lead efforts to identify and develop new markets, business and customer segments with high growth potential. Conduct thorough research and analysis to assess market trends, customer needs, and competitive landscapes.
• Centers of Excellence: Establish and manage Centers of Excellence focused on training, technology development, and research to support both internal teams and external stakeholders.
• Stakeholder Engagement: Build and nurture strategic relationships with Key Opinion Leaders (KOLs) to drive product awareness, market adoption, and customer loyalty.
• Technology Commercialisation: Lead the commercialisation of new technologies, working closely with cross-functional teams to ensure successful market introduction and adoption.
• Customer Development: Develop and implement targeted programs to drive customer engagement and demand generation.
• Education & Training: Develop and manage education, training, and research initiatives in collaboration with KOLs to enhance product knowledge and ensure successful market penetration.
• New Call-Point Exploration: Identify and validate potential new customer touchpoints to expand market reach.
• Business Development Support: Identify and execute new business development opportunities and support overall commercial planning efforts.
• Pre-Launch Activities: Lead pre-launch market conditioning efforts by engaging KOLs in advisory boards, product evaluations, and the collection of customer feedback. Support the development and delivery of sales force training.
• Market Activation & Launch: Collaborate with the commercial organisation to execute go-to-market strategies, including product positioning, pricing, promotional plans, and sales force mobilisation. Drive early-stage product adoption through KOL engagement, live case meetings, and customer education initiatives.
• Competitive Intelligence: Monitor industry trends, competitor activity, and market dynamics, providing actionable insights to refine product positioning and go-to-market strategies.
• Sales Enablement: Provide the sales team with market insights, product knowledge, and targeted strategies to drive sales and expand market share in new and existing markets.

KEY COMPETENCIES REQUIRED FOR SUCCESS

Communication – Creates an environment which promotes the free flow of communication and information throughout the team.  Communicates effectively in large and small groups. Openly shares knowledge and expertise. Listens actively and encourages the open expression of ideas and opinions.  

Influence – Influences and motivates others over whom they have no direct control or authority.  Wins support and acceptance for proposed changes and ideas through careful consideration of stakeholders’ needs and interests, through strategic relationships and through persuasive communications. 

Execution – Demonstrates and fosters a sense of urgency, optimism, and ownership to achieve goals and organizational success.   Defines priorities and delivers business results for the organisation.  Holds others accountable to effectively and efficiently complete work responsibilities and tasks with high quality and compliance. Addresses problems directly and drives changes necessary to achieve business objectives.

Commercial Acumen – Demonstrates a strong understanding of the business environment, including market trends, customer needs, and financial considerations, and uses this knowledge to make informed decisions that drive business performance. Actively seek out opportunities for growth, optimise resources, and balance short-term goals with long-term strategic objectives. Assess and act on commercial opportunities to enhance profitability, improve competitive positioning, and ensure the sustainability of the business.

Business Development – Proactively identify and pursue new market opportunities. Including researching new customer segments, geographic regions, and adapting marketing and sales strategies to meet specific needs. Results-oriented, continuously seeking innovative ways to grow the business, and collaborate with cross-functional teams to ensure market entry strategies are effective. 
Customer Engagement - Build and nurture strong, lasting relationships with customers. This includes understanding their needs, delivering tailored solutions, and providing exceptional service that fosters loyalty and satisfaction whilst becoming a trusted partner. 

SKILLS AND QUALIFICATIONS

• Bachelor’s degree and extensive experience in the medical device industry, with a preference for peripheral vascular expertise.
• Extensive customer-facing experience with a strong background in sales; sales and/or marketing management experience preferred.
• Proven experience in managing Key Opinion Leaders (KOLs), including documented KOL development, and experience working with Tertiary Referral Centers.
• Demonstrated ability to collaborate with cross-functional teams, with strong written and verbal communication skills.
• High level of business and clinical acumen, with experience in new technology commercialization and market research techniques.
• Experience in developing and implementing business growth programs, including marketing and digital marketing management; experience with go-to-market strategies and product positioning.
• Strong ability to influence internal and external stakeholders, deliver presentations, and manage multiple projects simultaneously.
• Self-driven, able to work independently and as part of a team, with the ability to travel domestically as needed.
   

Requisition ID: 596220