Product Manager, Urology

ABOUT THE ROLE

The core objective of the role of Product Manager, Urology is to support the Marketing Manager and Business Unit Leader to achieve the division’s strategic goals and objectives, with a focus on portfolios within Urology and Digital Marketing. This role will drive the achievement of business growth through focused market/competitive analysis and support the development of a tactical marketing plan in coordination with the sales and marketing organisation.

WHAT WILL YOU BE REPONSIBLE FOR?

Product / Market Management: 

• Develops operational product launch strategies and identifies product roll-out strategy in collaboration with global marketing and local cross functional teams.
• Development of sales, educational, and marketing tools to enable sales.
• Responsible for developing, coordinating and executing product training.
• Development and execution of professional education programs.
• Defines and executes professional conference strategies and tactics for franchise/products.
• Develops creative approaches to market both new and existing products.

Market Development: 

• Develops and executes digital strategies to increase therapy awareness and increase patient education
• Identifies clinical/market trends and suggests new product/marketing opportunities.
• Assists in the development and is responsible for the execution of post market strategies.
• Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals. 
• Supports field execution of marketing programs through active presence in the field, working with Territory Managers and Market Development Managers. 
• Assists in creating reimbursement strategies.

Building and Maintaining Relationships: 

• Identifies and develops relationships with key opinion leaders in the field.
• Develops support structure and relationships with Territory Managers and Urology Leadership team through responsiveness to their questions, needs and issues.
• Develops and maintains relationships with key functional areas including Global Marketing, Clinical, Demand Planning and Regulatory.

Planning and Analysis: 

• Franchise/product responsibility for developing competitive strategy and product analysis.
• Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning and marketing plans.
• Understands how product profit/loss is impacted by consignment plans, national contracts, etc.
• Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management.
• Development and management of the franchise budget (including programs, promotion, advertising, etc.)

SKILLS AND QUALIFICATIONS

• 3+ years previous experience within product/marketing role in medical device/medical equipment industry.
• Degree qualified, preferably in Marketing, Engineering.
• Experience of leading new product launches and the different elements needed for gold standard launches.
• Experience in developing, implementing and running Physician training and education.
• Proven experience as a team player with a winning attitude.
• Excellent written & verbal communication skills.
• Advanced knowledge of Microsoft 365 Suite including PowerPoint and Excel.
• Digital marketing experience would be preferred.

KEY COMPETENICES REQUIRED FOR SUCCESS

Analysis & Problem Solving:

Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions.

Functional Expertise

Stays up to date in area of expertise and demonstrates use of that knowledge to successfully achieve goals and objectives.

Collaboration

Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others.

Relationship Building

Establishes and maintains strong relationships internally and externally. Contributes to a culture of respect, diversity, and inclusion. Earns the respect and trust of others through effective interpersonal skills, integrity and authenticity.

Customer Focus

Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements.

Planning 

Implements initiatives and plans that align with individual and team objectives. Carries out initiatives with clear deliverables, milestones, accountabilities and measures of success.

Execution

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

DIVERSITY, EQUITY AND INCLUSION
Everyone should be empowered to be their authentic selves at work. We’re fostering a diverse, equitable and inclusive culture where employees can advance their careers and collaborate to improve and save patients’ lives. 
Boston Scientific is a diverse and inclusive organisation and welcomes applications from all backgrounds. 

ABOUT THE ROLE

The core objective of the role of Product Manager, Urology is to support the Marketing Manager and Business Unit Leader to achieve the division’s strategic goals and objectives, with a focus on portfolios within Urology and Digital Marketing. This role will drive the achievement of business growth through focused market/competitive analysis and support the development of a tactical marketing plan in coordination with the sales and marketing organisation.

WHAT WILL YOU BE REPONSIBLE FOR?

Product / Market Management: 

• Develops operational product launch strategies and identifies product roll-out strategy in collaboration with global marketing and local cross functional teams.
• Development of sales, educational, and marketing tools to enable sales.
• Responsible for developing, coordinating and executing product training.
• Development and execution of professional education programs.
• Defines and executes professional conference strategies and tactics for franchise/products.
• Develops creative approaches to market both new and existing products.

Market Development: 

• Develops and executes digital strategies to increase therapy awareness and increase patient education
• Identifies clinical/market trends and suggests new product/marketing opportunities.
• Assists in the development and is responsible for the execution of post market strategies.
• Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals. 
• Supports field execution of marketing programs through active presence in the field, working with Territory Managers and Market Development Managers. 
• Assists in creating reimbursement strategies.

Building and Maintaining Relationships: 

• Identifies and develops relationships with key opinion leaders in the field.
• Develops support structure and relationships with Territory Managers and Urology Leadership team through responsiveness to their questions, needs and issues.
• Develops and maintains relationships with key functional areas including Global Marketing, Clinical, Demand Planning and Regulatory.

Planning and Analysis: 

• Franchise/product responsibility for developing competitive strategy and product analysis.
• Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning and marketing plans.
• Understands how product profit/loss is impacted by consignment plans, national contracts, etc.
• Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management.
• Development and management of the franchise budget (including programs, promotion, advertising, etc.)

SKILLS AND QUALIFICATIONS

• 3+ years previous experience within product/marketing role in medical device/medical equipment industry.
• Degree qualified, preferably in Marketing, Engineering.
• Experience of leading new product launches and the different elements needed for gold standard launches.
• Experience in developing, implementing and running Physician training and education.
• Proven experience as a team player with a winning attitude.
• Excellent written & verbal communication skills.
• Advanced knowledge of Microsoft 365 Suite including PowerPoint and Excel.
• Digital marketing experience would be preferred.

KEY COMPETENICES REQUIRED FOR SUCCESS

Analysis & Problem Solving:

Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions.

Functional Expertise

Stays up to date in area of expertise and demonstrates use of that knowledge to successfully achieve goals and objectives.

Collaboration

Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others.

Relationship Building

Establishes and maintains strong relationships internally and externally. Contributes to a culture of respect, diversity, and inclusion. Earns the respect and trust of others through effective interpersonal skills, integrity and authenticity.

Customer Focus

Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements.

Planning 

Implements initiatives and plans that align with individual and team objectives. Carries out initiatives with clear deliverables, milestones, accountabilities and measures of success.

Execution

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

DIVERSITY, EQUITY AND INCLUSION
Everyone should be empowered to be their authentic selves at work. We’re fostering a diverse, equitable and inclusive culture where employees can advance their careers and collaborate to improve and save patients’ lives. 
Boston Scientific is a diverse and inclusive organisation and welcomes applications from all backgrounds.