Marketing Program Manager

Additional Location(s): US-MN-Minnetonka; US-MN-Minneapolis; US-MN-Plymouth

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the Role:  

The Marketing Program Manager is responsible for accelerating growth by driving strategic planning and execution of critical programs designed to increase community awareness of the Intracept® Procedure and disrupt markets. Specifically, this role will develop and execute marketing programs focused on increasing Intracept adoption and enabling practices to identify and educate appropriate patients – helping ensure all patients suffering from Chronic Low Back Pain get treated with this breakthrough procedure.  This role will work collaboratively in a team environment with sales, reimbursement, and professional education for optimal effectiveness.

Location:  Our corporate office is in Edina, MN.  We provide a flexible hybrid work model that includes Monday-Wednesdays working from our corporate office and Thursday-Friday working remotely.  Local to Minnesota preferred.

Your Responsibilities:

• Demonstrate strong understanding of the Chronic Low Back Pain market, trends, competitive landscape, clinical literature, the Intracept patient profile, similarities/differences across customer segments, general practice dynamics and workflows when communicating with customers and cross-functional partners.
• Operate as the technical marketing expert that leads area-wide co-marketing programs and market disruption strategies in partnership with sales leadership to accelerate Intracept awareness and adoption.
• Routine engagement with key customers to develop co-marketing strategies and manage execution of programs. 
• Analyze and achieve ROI metrics to develop data-driven plans and communicate results to internal stakeholders.
• Help expand the co-marketing menu of opportunities to enable new channels of education and engagement for HCPs and patients.
• Execute Advanced Practice Practitioner (APP) program education activities. Responsible for regularly engaging with APP faculty and developing programs and materials to increase Intracept procedure awareness and integration best practices. Activities include, but are not limited to, hosting webinars, supporting training programs, new material development, and supporting advisory boards and society meetings.
• Marketing lead for customer quarterly program reviews (QPRs).  Responsible for developing relative business and marketing quarterly content and supporting the field in quarterly customer reviews.
• Partner with the field and cross-functional partners to assist in the development and support of national and regional customer Summits and other local meetings.
• Partner with the field and cross functions to update existing materials and develop new customer-facing resources.
• Assist with new hire sales training to successfully onboard new employees to impactful marketing programs and materials.
• Support society meetings/conferences, customer training programs, and company meetings.

Required Qualifications:

• Bachelor's degree in marketing, engineering, or scientific discipline; MBA preferred .
• 5+ years prior program development, market development, strategic marketing, sales and/or applicable in-practice experience.
• Strong presentation skills and experience presenting to and influencing customers.
• Operates with a strong sense of urgency and has a successful track record of relationship development with commercial teams and customers. 
• Willing to travel 30-40% annually, up to 4 days at a time, including weekends a couple times/year.

Preferred Qualifications:

• Excellent interpersonal and communication skills, including Power Point and the ability to listen to, assess customer needs, and identify solutions.
• Good understanding of medical device marketing preferred. 
• Experience with project management/project leadership, excellent planning, and organizational skills.
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships.
• Strong analytical and strategic thinking skills.
• High level of motivation with the ability to operate as an individual and team contributor or leader.
   

Requisition ID: 579697

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.