National Sales Director of Therapy Awareness

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Director, Therapy Awareness is a senior commercial leader responsible for driving regional and enterprise-level referral growth, therapy adoption, and market expansion aligned with Boston Scientific’s strategic priorities. This role provides strategic direction and operational leadership to Therapy Awareness Regional Managers (TAMs) and Therapy Awareness Representatives (TARs), ensuring scalable execution of patient pathway development, therapy education initiatives, and referral optimization.

The Director partners closely with Sales Leadership, Marketing, Market Access, Clinical, Sales Operations, Finance, and Compliance to build sustainable referral ecosystems, accelerate therapy penetration, and position Boston Scientific as the partner of choice within the cardiovascular community. This leader plays a critical role in shaping national strategy, building organizational capability, and delivering measurable business impact.

Your responsibilities will include:

Strategic Leadership & Market Development

• Develop and execute a comprehensive, multi-year therapy awareness strategy aligned with Rhythm Solutions and enterprise commercial objectives.
• Drive regional and national referral growth initiatives to expand patient access and increase therapy adoption.
• Identify emerging market trends, competitive dynamics, and referral pathway barriers to proactively adapt strategy.
• Lead expansion planning, territory optimization, and resource deployment to maximize ROI and patient funnel development.
• Establish scalable best practices for referral pathway development, program implementation, and community engagement.

Commercial & Business Management

• Own national performance metrics including referral growth, therapy awareness program ROI, funnel conversion, and resource utilization.
• Provide executive-level business reviews, quarterly impact analyses, and strategic updates to senior leadership.
• Integrate territory and regional plans into a cohesive, data-driven operating model.
• Ensure disciplined expense management and alignment of investments with strategic priorities.
• Partner with Sales Operations to develop dashboards and performance tracking tools that measure impact beyond traditional sales metrics.
• Ensure adherence to compliance and regulatory policies related to medical education, therapy awareness programming, and customer engagement.

Organizational Leadership & Talent Development

• Recruit, develop, and retain high-performing leaders and representatives.
• Build leadership capability within TAMs through coaching, succession planning, and performance management.
• Foster a diverse, inclusive, and high-accountability culture that encourages innovation and continuous improvement.
• Establish standardized onboarding and ongoing professional development programs to elevate clinical, economic, and strategic competencies.
• Serve as a role model for ethical leadership and enterprise collaboration.

Cross-Functional Partnership & Enterprise Influence

• Collaborate with Marketing to shape therapy awareness campaigns, educational programming, and promotional materials.
• Partner with Market Access to address coverage dynamics, reimbursement barriers, and economic objections.
• Work closely with Sales Leadership to ensure alignment between therapy awareness initiatives and field execution.
• Engage Clinical and Medical Affairs to strengthen evidence-based messaging and differentiate product portfolio.
• Represent Therapy Awareness initiatives in national sales meetings, leadership forums, and cross-divisional strategy sessions.

Clinical & Economic Excellence

• Ensure organizational mastery of disease state education, clinical evidence, and competitive differentiation.
• Lead development of value-based messaging and economic impact narratives tailored to referring physicians, implanting providers, and health systems.
• Drive identification and sharing of referral pathway best practices to improve patient funnel efficiency.
• Evaluate opportunities through both customer impact and long-term divisional growth lenses.

Customer Relationships

• Maintain executive-level relationships with key accounts, implanters, referring physicians, and health system stakeholders.
• Support the development and expansion of Watchman-related educational forums and professional programs.
• Participate in and represent Boston Scientific at customer, company, and industry-sponsored events.
• Position Boston Scientific as a strategic partner in building sustainable cardiovascular care pathways.

Required qualifications:

• Minimum of a bachelor’s degree; advanced degree preferred.
• Minimum of 10 years of progressive commercial experience in cardiology, cardiovascular, or medical device sales.
• Minimum of 5 years of sales leadership experience with demonstrated success leading teams with a culture of engagement and accountability.
• Proven track record of driving referral growth, therapy adoption, and sustainable market expansion.
• Strong strategic thinking, financial acumen, and analytical capabilities.
• Demonstrated ability to influence without authority across matrixed organizations.
• Exceptional communication, executive presence, and stakeholder management skills.
• High level of organizational agility and ability to manage multiple strategic priorities.

Preferred Qualifications

• MBA or advanced graduate degree.
• Experience leading multi-region or national commercial initiatives.
• Demonstrated success building scalable programs across diverse healthcare systems.
• Experience with reimbursement strategy, coverage dynamics, and value-based healthcare discussions.

Requisition ID: 625530

The anticipated annualized base amount or range for this full time position will be $120,000.00, plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at www.bscbenefitsconnect.com. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn. 

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Among other requirements, Boston Scientific maintains specific prohibited substance testing requirements for safety-sensitive positions.  This role is deemed safety-sensitive and, as such, candidates will be subject to a drug test as a pre-employment requirement.  The goal of the drug testing is to increase workplace safety in compliance with the applicable law.