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Product Manager (Endoscopy) - Gurgaon Job

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Date: Apr 16, 2021

Location: New Delhi, HR, IN

Company: Boston Scientific

Purpose Statement

 

 

Req ID : 475920

Support the franchise in developing and implementing marketing programs in-country in line with defined marketing plans and budgets, conduct investigative research to assess brand image, market share and growth opportunities, implement product launches, and support sales team with training and tracking effectiveness of marketing programs against set goals.

Key Responsibilities

 

  • Product Knowledge: Have an in-depth product knowledge by understanding BSC products Vs competition and create the right campaigns to position BSC products in the right target segment.
    Should have strong experience with Segmentation, Targeting and Position and creating effective brand communication
  • Marketing Strategy Planning: Contribute to the development of marketing plans, ensure effective implementation of marketing plans for own products in country in line with the overall franchise goals and marketing strategy
  • Business Planning (AOP): Track brand/market performance of product, analyze issues and action plan development within defined AOP and assist the BU Head in the development of the franchise budgets and marketing investment cases.
  • Market (Market Conditions, Customers, Competitors) Analysis: Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions. Incorporate these changes in the marketing plans and work in collaboration with regional marketing to try possible solutions in the local country.
  • Marketing Operations: Lead execution of marketing plans for core products/ portfolio, coordinate with internal functions and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determine corrective actions in line with AOP, provide timely and accurate MIS on operations
  • Product Life Cycle Management: Execute product plans for own country and franchise in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance
  • Marketing Communications: Support development of key marketing communications around own portfolio through seeking MR inputs , work closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio
  • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; responsible for developing and maintaining regional key opinion registers; assist in coordinating Physician symposiums and participates in main customer events
  • Sales Enablement: Understand and align own activities to portfolio sales and marketing objectives, map development needs & periodically conduct training for the sales teams (product/ positioning/ therapy/ clinical messaging etc.); ensure dissemination of the marketing collateral to sales teams and KOLs, provide guidance on product queries, monitor inventories and provide support to sales as required
  • Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
  • Product Forecasting: Work closely with operating team montly on SKU level product forecasting observing the sales trends and product launch cadence etc

Quality System Requirements

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

For those individuals that supervise others, the following statements are applicable:

 

  • Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
  • Establishes and promotes a work environment that supports the Quality Policy and Quality System.

 

Qualification and Experience

 

MBA with 4-6 years of relevant experience in marketing roles; Industry background in FMCG/ Consumer Durables/ healthcare/devices

 

Job Scope and Leveling Guidelines

 

Knowledge

A developing professional. Working knowledge and application of business and technical concepts, procedures and practices. General knowledge of industry practices, techniques, and standards. General understanding of business unit/group function. Exercises judgment when interpreting company policies and procedures to resolve a variety of issues.

 

Problem Solving

Develops solutions to a variety of problems of moderate scope and complexity where analysis of situations or data requires a review of identifiable factors. Exercises judgment to determine appropriate action. Has knowledge of alternatives and an understanding of their impact on the business or technological environment.

 

Planning and Organization

Plans, organizes, and prioritizes own daily work routine to meet established schedule.

 

Discretion/Latitude; Supervision Received; Decision Making

Works under general direction regarding the progress of projects and special assignments. May seek guidance in resolving problems, interpretating established policies, procedures and practices.  Work is reviewed for soundness of judgment.

 

Business Relationships and Project Management

Cultivates a wide range of internal business relationships and begins to develop an external network of resources to facilitate completion of tasks. May lead a project team of small to moderate scope. Influence exerted at peer level and occasionally at first levels of management.

 

Impact

Contributes to the completion of departmental projects and goals. Errors in judgment, poor recommendations, or failure to achieve results would normally require a moderate expenditure of resources to rectify.

 

Liaison

Engages with internal company and external contacts. Represents organization on specific projects.  Uses diplomacy and tact in interactions and problem solving.

 

Mentoring

Provides guidance to less experienced sales/marketing staff.


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