Marketing Manager and Strategy M3 | Costa Rica & CA

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Purpose Statement

Join our team to work in alignment with international and corporate marketing strategies. You will plan, schedule, and execute operational marketing plans with a focus on product positioning, market penetration, product launches, training, and forecasting. Your work will drive market intelligence research and strategic collaboration with the sales team to expand our market share and revenue growth across Costa Rica and Central America.

Key Responsibilities

• Lead strategic planning with senior executives to develop a comprehensive business strategy for Costa Rica and Central America, including market mapping and opportunity identification.
• Develop and execute integrated marketing plans to maximize market share, promote new product launches, and build brand awareness and customer loyalty.
• Conduct ongoing market research and competitor analysis to identify new opportunities and monitor market shifts.
• Collect and structure field information for updated market mapping and business sizing.
• Initiate and lead customer programs, networks, and advisory boards.
• Manage and oversee the regional marketing plan and budget.
• Lead and manage new product launches.
• Design and implement conference and symposium strategies to support the regional plan.
• Collaborate with sales managers to ensure sales representatives are adequately trained; organize physician and staff training, patient education events, and monitor post-training results.
• Select, develop, motivate, and retain a high-performing marketing team.
• Work with operations to manage supply chain for products, including forecasting, backorder management, and inventory planning for new products.
• Develop clinical activities plans, including registries and post-market studies.
• Quantify and prioritize reimbursement opportunities and execute related plans.
• Spend approximately 50% of time in the field supporting account conversion, product launches, clinical activities, and market intelligence gathering.
• Maintain regular communication with international/corporate marketing and sales/country management to ensure alignment.
• Ensure alignment with international functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
• Ensure compliance with standard operating procedures and champion quality and regulatory commitments.
• Promote quality awareness and guide the organization toward improved performance and customer-oriented initiatives.

What we are looking for in you:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Fluent English.
• Experience working in sales organizations. (preferably in medical devices)
• Proven marketing and leadership experience of 5 or more years.
• Thorough practical knowledge of marketing theories, principles, and systems.
• Experience applying business and industry standards to achieve objectives.
• Strong problem-solving skills and ability to adapt plans to meet business challenges.
• Effective decision-making impacting finances, results, and service levels.
• Excellent communication and collaboration skills, with the ability to influence and guide others.

Requisition ID: 616808

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!