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EMEA Product Manager, TAVI Job

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Date: Aug 7, 2019

Location: Ratingen, NW, DE

Company: Boston Scientific

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Location: This role can be based in any Boston Scientific hubs ( Paris, Madrid, Dusseldorf, Milan, Warsaw, London, Kerkrade)

 

Purpose Statement:

To drive the achievement of business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the country Management and US Global division / franchise counterparts. 

This position is responsible for the elaboration, and the execution of  and budget as well as the implementation of Marketing excellence standards within his/her group. It is also responsible for driving messaging, positioning and competitive marketing for the franchise.

 

Responsibilities:

Marketing Strategy Formulation:

  • Lead the product planning & product marketing for TAVI
  • Prioritize new business opportunities that impact franchise plans, profit and margin objectives;
  • Develop and execute the Go-to-Market strategy for TAVI
  • Set directions for Budget planning for the franchises;
  • Accountable for ensuring department plans are consistent with division’s strategic plans/objectives;
  • Establish strong relationship with divisional counterparts to contribute to new product portfolio definition;
  • Set directions for communication & event strategy;
  • Develop & or support advisory board to provide key insight into commercial activities including NG launches, strategy, product positioning/messaging and areas for improvement.

Marketing Strategy Implementation:

  • Develop EMEA franchise strategic plans to achieve divisional objectives;
  • Review and agree country plans with country Management;
  • Coordinate operational strategies and programs with involvement from sales management;
  • Create and implement objection handling, including strategies for blunting competitive messaging efforts and execution through marketing and sales channels;
  • Work across regions and functions to drive alignment around global positioning and refine messaging for current and future generation products developed within the TAVI business;
  • Interact with key opinion leaders, with heavy focus on KOL management within key strategic accounts and targeted geographic regions. 
  • Utilize KOL relationships to inform strategic direction of messaging & product development

 

   Product Context:

  • Ensure product development initiatives are consistent with EMEA market needs;
  •  Direct and approve all necessary actions to drive market / product needs assessments;
  • Manage product prioritization within franchises and provide input towards global divisional development prioritization.

Planning and management:

In collaboration with the Business Development manager TAVI & the Business Analyst:

  • Continuously reviews all aspects of group’s performance and provides analysis and recommendations to ensure plans and objectives are maximized;
  • Develop and manage annual franchise expense budget;
  • Interpret and utilize franchise P&L to drive business decisions;
  • Develop annual franchise revenue plan and collaborate on franchise/divisional operating plan.

Stakeholder management and Networking:

  • Establish and maintain relationships with key EMEA opinion leaders in field;
  • Develop ongoing communication and relationships with key internal functional areas, EDUCARE (physician’s training), Business Development Manager Complex PCI, Country Management, Training, Global upstream Marketing
  • Collaboratively works with R&D / Up stream Marketing on development and execution of product development programs;
  • Prioritize and coordinate the franchise’s / division's executional involvement with cross-functional groups (sales management, sales reps, marketing communications, national accounts/corporate programs).

Quality:

  • Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.

 

Knowledge, Skills and Experience:

  • Bachelor degree in Marketing or equivalent required.
  • A 3 to 5 years of product management experience considered an asset
  • Fluency in English required and an additional European language preferred
  • A significant marketing management experience preferred, preferably gained in the Medical Device industry at international, national, regional or divisional level.
  • Has a deep understanding of the interventional cardiology environment, preferably with in Structural Heart
  • Experience in market development
  • Demonstrates knowledge of relevant divisional environment, legislation and market.
  • At ease in a clinical selling environment.
  • Excellent planning and organizational abilities.
  • Team player with ability to garner support of colleagues.
  • Analytical skills; proven ability to analyze numerical and financial data
  • Proven ability to liaise and influence internal stakeholders (EU and OEU)
  • Willing to travel extensively - 50% travel required

 

 

 

 

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