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Product Manager Digital & Multichannel Marketing Job

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Date: Nov 27, 2020

Location: Ratingen, NW, DE

Company: Boston Scientific


<span style="font-family:"Arial",sans-serif">A position with purpose…

<span style="font-family:"Arial",sans-serif">The Product Manager Franchise MultiChannel Marketing must have a deep understanding of designing, developing and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support CT EMEA marketing objectives. This role defines and executes content management as well as the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Country Product Marketing at Franchise, MarCom, Global Digital Marketing, MultiChannel CoE, Sales, Clinical and further Channel Partners.

<span style="font-family:"Arial",sans-serif">The Product Manager Franchise MultiChannel Marketing must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base. The knowledge of the assigned topic area coupled with their knowledge of building successful multi-channel plans will uniquely position them as a resident expert whose counsel will be sought to advise other mid-level planning efforts.

<span style="font-family:"Arial",sans-serif">He or she will focus and support the team with launching trackers and Dashboards, branding support and follow up with Marcom teams, revising content for in touch sales, helping PMs in developing and delivering training, delivering monthly newsletter articles, consolidating competitive trackers, supporting in meetings, training villages and execution of educational programs. This headcount will liaise with Customer Program teams , help in Optimizing our Educational Program visibility, assessing and implementing digital Marketing Initiatives, helping in the Customer centricity workstream with the customer segmentation, mapping and targeting of HCPs.


This role can be based in ANY Boston Scientific European hubs (UK-Hemel Hempstead, France-Paris, Italy-Milan, Spain-Madrid, Germany-Ratingen or Poland-Warsaw)

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Key responsibilities include

  • Sets the vision and defines the strategies for multichannel marketing incl. recommending new channels to create competitive advantage and identifies content opportunities
  • Propose strategies and tactical plans aimed at short and long-term revenue goals
  • Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including: demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs
  • Identifies and stay intensely familiar with the CT KOLs and Influencers (KOIs), focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly
  • Establishes direct relationships with KOLs/KOIs in support of current and to inform future channel plans and programs
  • Evaluates and assesses key BSC competitors’ channel strategies; devising and implementing recommendations that strive towards best-in-class channel plans in the CT space
  • Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts
  • Definition of customer journey for a particular franchise/ product based on customer segmentation and profiles.
  • Ensures key customer and channel insights leveraged and shared/ embedded across extended Mkgt team
  • Owns the link between channel tactics & sales impact
  • Owns development of digital mindset within extended CT Marketing team (EHQ + Country Mkgt) and owns divisional engagement with multichannel CoE
  • Define KPIs and measure campaign impact to inform future customer journeys
  • Manage and ensure consistency in the Boston Scientific brand
  • Identify, partner with, and manage appropriate resources (i.e., agency, vendor relationships, other internal departments such as Marcom etc.) to ensure that communication programs meet objectives
  • Strong collaboration with the MarCom team in order to ensure a great alignment on strategy and content
  • Position self as an expert in comprehensive consumer and patient facing marketing strategies and execution  



Knowledge & Experience

  • The successful candidate will have 5+ years of B2B multi-channel program/campaign design, development and oversight experience, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries; preferred medical device experience
  • Experience in integrated, multi-channel campaign management
  • Demonstrated ability to develop, execute and project manage fully-integrated, multi-channel plans that align with organizational goals
  • KOL engagement and experience preferred
  • Channel and/or marketing association engagement, participation and leadership
  • Excellent communication and interpersonal skills
  • Strong presentation development and delivery skills
  • Experience in a complex, cross-functional, global fast-paced commercial environment
  • Demonstrated success supporting and/or managing multiple complex projects
  • Ability to collaborate with and influence key stakeholders without direct authority
  • BS required, preferably in marketing, communications or related field. MBA preferred.
  • High level of English



Competencies & behavior

  • Excellent communicator with the ability to create collaboration and establish relationships
  • Strong influencing skills, charisma and capacity to inspire others
  • Analytical strategic thinker with a high customer focus
  • Ability to create productive working relationships with cross-functional stakeholders
  • Ability to influence people outside of the marketing organization for buy-in and action
  • Demonstrated ability to collaborate at all levels to get critical work done
  • Ability to navigate in a matrix environment


Willing and able to travel extensively as required by workload – approximately 50%


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