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Marketing Manager Job

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Date: Jun 3, 2021

Location: São Paulo, SP, SP, BR

Company: Boston Scientific

We’ve seen the difference that Innovative Medical Solutions can make in our lives and are committed to improving patient care and their well-being.  We invite you to be a part of a diverse group of employees focused on advancing therapies and expanding into new global markets.  We make every life we touch better through our dedication to meaningful innovation, our commitment to people, and our passion for creativity, agility, and high performance.

Responsibilities

 

  • Lead the strategic planning efforts, working in partnership with the senior executive team, to develop a fully detailed country Business Strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities.
  • Develop the country integrated marketing plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
  • Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
  • Collate market research and competitive data to enable the formation of country strategic marketing plan.
  • Capture and structure information from the field producing updated market mapping and business sizing.
  • Initiate and lead the development and implementation of customer programs, networks and advisory boards.
  • Manage and oversee the country marketing plan and budget.
  • Develop, lead and manage the execution of new product launches.
  • Develop, lead and manage the execution of new product launches.
  • Design & implement conferences/symposium strategies & tactics to support the country plan.
  • Work with sales managers to ensure sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
  • Be personally involved in selecting, developing, motivating and retaining a high performing marketing team.
  • Work with operations team to manage the supply chain for products G�� monthly forecasts, managing backorders & planning inventory transitions for new products.
  • Develop appropriate clinical activities plan G�� registries, post market studies for divisional studies.
  • Quantify and prioritize reimbursement opportunities. Develop and execute plans as appropriate.
  • Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information.
  • Make regular contact/communication with International/Corporate marketing personnel and sales/country management to ensure alignment of plans.
  • Ensure alignment with International functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
  • Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
  • Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives.

 

Minimum Qualification

  • Bachelor's Degree;
  • Avanced English is essential!

 

As a global medical technology leader for more than 35 years, our mission at Boston Scientific is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.


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