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Country Marketing Manager (CH) Rhythm Management Central Western Cluster Job

Remote Eligible: 
Onsite Locations(s): 

Solothurn, CH

Additional Locations: 

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

#Boston Scientific

For more than 40 years, Boston Scientific has been the world's leading medical device company dedicated to improving the lives of patients. Every day, we face the key challenges of the healthcare industry with innovative products, a culture of collaboration and a deep passion for improving human life - making a career at Boston Scientific more than just a job. If you want to be a part of it and follow your vocation, then we should get to know each other.

 

Country Marketing Manager (CH) Rhythm Management Central Western Cluster

This function will be accountable for driving the local downstream marketing in Switzerland within the CWC cluster (Germany, Austria, Switzerland, Netherlands) focusing on marketing strategy adoption from EMEA and with a focus on the respective implementation and successful execution, as well as local demand creation.

Expected competencies include market and customer insights, business acumen, value proposition

 

Key activities will include:

  • Downstream marketing: Responsibility for the local marketing management for RM franchises EP & CRM) with the respective hands-on implementation and execution of marketing programs, content and campaigns driving demand
  • Operational Marketing: Supporting the sales strategy development, sales analytics and assessment, supporting customer events (digital and f2f) as well as live marketing activities such as congresses.
  • KOL Mmgt: Identifying and developing KOL relationships with the respective sales partners
  • Collaboration: Establishment of effective working relationships with sales management and stakeholders for him/herself and for the team to ensure that our products and services are implemented through the teams by sales enablement and marketing demand generation programs

 

Marketing strategy local tailoring

    • Adapts the headquarter & cluster strategies to resonate and gain traction at local level
    • Provides European program framework structures/ standards to build local launch plans and track performances

 

Local implementation and execution

    • Develops, establishes, and executes (digital) marketing strategies and tactics to meet organizational objectives
    • Lead Country franchise content development
    • Implements programs & messaging across multiple channels and establishes long-term customer engagement based on the relevant channel mix (incl local social media adhering to local laws)
    • Trains the respective teams on marketing content
    • Tracks the financial performance and KPIs to adapt marketing respectively, prepare and lead marketing QBRs
    • Creates effective, compelling positioning, messaging through storytelling, and sales tools that are understood, trained and used
    • Ensures legal and internal compliance of all marketing content
    • Leads national/cluster customer events and national congresses

 

  • Demand generation & customer management
    • Contribute to DTP/DTR strategies within the country & cluster working closely with sales team
    • Works with Sales to cultivate reference accounts for products and service
    • Identifies client success stories and work with marketing to create appropriate case studies and collateral (S,T&P, competitive based strategies and objection handling)
    • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies

 

Requirements 

  • Business or Marketing degree, preferable in Communications or equivalent
  • 5+ years’ work experience in a marketing management function or equivalent position
  • Sales or entrepreneurial experience is preferred
  • Experience working within medical device and/or pharmaceutical sector is required, additional experience within the EP franchise is desirable
  • Strong commercial background and proven track record of successful in country marketing planning and execution resulting in plan achievement
  • Strong understanding on the opportunities of digital transformation and customer experience preferred
  • Strong business acumen and long-term business planning experience
  • Good clinical understanding
  • Previous experience cooperating with medical societies for joint program development preferred
  • Good understanding of Swiss Healthcare market, including reimbursement and regulatory system
  • Very good project management skills
  • Very good analytical, creative and out of the box thinking skills are desirable
  • Fluent in written and spoken English and German, French is a plus

 

Location in Switzerland preferred, remotely based but commutable distance to Solothurn

  • Travel within country :40%
  • Internationally: 10%

 

 

#Our Offer  

In addition to an exciting job, highly innovative medical devices and a respectful work environment in a dynamic team, we offer you a performance-oriented and attractive compensation package, a company car also for private use, modern IT equipment as well as very good options for a personal and professional development through an established talent management program in our organization. Above all, you have the opportunity to become part of a corporate culture where everyone contributes to improving people's lives.

 

Do you want to become a part of Boston Scientific? Then do not hesitate and apply online with your complete application, stating your notice period and your salary expectations: http://jobs.bostonscientific.com We look forward to seeing you!


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