Downstream Patient and Physician Engagement Manager

Additional Location(s): US-MN-Arden Hills; US-MA-Marlborough; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:
We are seeking a dynamic and experienced Patient and Physician Engagement Manager to join our Downstream marketing team. In this pivotal role, you will be responsible for developing and implementing comprehensive marketing strategies that effectively engage both patients and physicians. The ideal candidate will possess a unique blend of healthcare industry knowledge, marketing expertise, and strong interpersonal skills.

As our Patient and Physician Engagement Manager, you will lead efforts to create targeted marketing plans, develop compelling content, conduct market research, and build strategic relationships within the market. Your ability to translate complex product features into clear benefits for both patients and physicians will be crucial. You will also play a key role in evaluating and optimizing promotional plans and product launch strategies.

This position requires a data-driven approach to strategy development and a talent for stakeholder engagement. If you're passionate about improving healthcare outcomes through effective marketing and communication, we invite you to join our team and make a significant impact in the lives of patients and physicians alike.

Your responsibilities will include:

• Develop targeted marketing plans: Create specific marketing plans and activities for products to enhance their positioning within the competitive healthcare market, focusing on patient and physician engagement.
• Content creation and communication: Develop compelling content and marketing communications tailored to various audiences, including patients and physicians, effectively translating product features into understandable benefits.
• Market research and customer needs identification: Oversee market research to identify patient and physician needs, using these insights to inform marketing strategies and product development.
• Strategic relationship building: Develop and broaden strategic relationships with internal and external stakeholders, including sales field, patients, physicians, and healthcare organizations.
• Data-driven strategy development: Utilize data, insights, and business acumen to formulate actionable marketing strategies that resonate with both patients and physicians.
• Promotional plan evaluation: Assess promotional plans to ensure they effectively convey the product's benefits to patients and physicians, stimulating interest and partnership.
• Launch strategy optimization: Evaluate and refine product launch strategies to ensure proper positioning and effective communication of benefits to both patient and physician audiences.
• Stakeholder engagement: Lead mediation discussions with stakeholders to gain alignment on approaches, processes, and deliverables, ensuring all marketing efforts support patient and physician engagement.

Required qualifications:

• Minimum of a bachelor’s degree
• Minimum of 5 years of professional experience in marketing, business development, or a related field
• Proven track record in developing and implementing successful marketing campaigns and content in the healthcare sector.
• Proficiency in data analysis and market research methodologies to inform strategic decision-making.
• Experience with digital marketing tools and strategies, including social media, content marketing, and SEO.
• Exceptional relationship-building abilities and experience in stakeholder management across diverse groups.

Preferred qualifications: 

• Strong understanding of the healthcare industry, medical terminology, and current trends in patient care and physician practices.
• Familiarity with healthcare regulations and compliance requirements related to marketing and patient communication.

The anticipated annualized base pay range this full-time position working at this location will be from [$84,000 to $159,600], plus variable compensation, i.e., annual bonus target (subject to plan eligibility and other requirements) and the value of core and optional employee benefits being offered at Boston Scientific (BSC), which can be reviewed at www.bscbenefitsconnect.com. At BSC, it is not typical for an individual to be hired near the bottom or top of the pay range. BSC considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs. Actual compensation may be otherwise adjusted if the position is filled outside of the intended geographic location. 
 

Requisition ID: 589597

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.