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Senior Group Marketing Manager Job

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Date: Nov 19, 2021

Location: Valencia, CA, United States, 91355

Company: Boston Scientific

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Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role
This position is responsible for the development and execution of clinical and commercial strategies for new Deep Brain Stimulation (DBS) indications. The person will lead a small team of downstream marketing personnel to provide vision, strategy, and execution of commercial product launches and pull-through. 

Your responsibilities will include:

  • Develop and leads execution on commercial strategies that clearly defines product positioning, key issues, strategies, and target audiences for DBS New Therapy products
  • Pre-launch market assessment:  partner with Product Marketing colleagues to gather KOL feedback, validate assumptions and support the definition of customer targeting, segmentation and message definition. Identify and define requirements for market development programs to support the introduction of new technologies.
  • Pre-launch market conditioning:  engage KOLs in pre-launch activities (may include participation in expert meetings, pre-launch product evaluations, collection of specific voice of customer feedback, preparation and delivery of sales force training activities)
  • Works with outside partners to insure clinical studies are driven to completion to support regulatory requirements, publications, and presentations of the resulting clinical information
  • Develop strategic relationships with Key Opinion Leaders
  • Work with sales leadership and sales stakeholders on resources needed to execute product adoption in the field.
  • Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
  • Collaborate with clinical affairs and clinical marketing product management on building an influential medical evidence plan to support field sales and marketing efforts
  • Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
  • Serves as leader of physician product planning advisory board for DBS New Therapy Products
  • Drives market development activities through establishment of best practices and development of market development tools to raise awareness of the benefits of assigned product(s)
  • Builds strong relationships with global teams to ensure successful launch of new sites / new products


What we’re looking for in you

  • 4 year degree required; MBA preferred
  • Minimum 4 years of marketing experience or experience in developing new indication from clinical to commercialization.  Health care experience required; medical device experience preferred.
  • Experience with strategic product planning, clinical studies and commercial execution
  • Demonstrated ability to build relationships and influence decisions
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization as well as work cross-functionally
  • Ability to travel up to 30%, including internationally


Requisition ID: 509428


As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


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