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Senior Social Media Specialist Job

Remote Eligible:  Remote in Country
Onsite Locations(s): 

Valencia, CA, US

Additional Locations:  N/A

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.


About the role:
The Senior Social Media Specialist for Neuromodulation is responsible for developing and launching paid and organic social media strategies for Boston Scientific (BSC) channels, including, Facebook, Instagram, LinkedIn, Twitter and YouTube, to support the Pain franchises: spinal cord stimulation, Vertiflex® Procedure and radiofrequency ablation. The Social Media Specialist will manage all facets from strategy (as part of a broader communications strategy) and analytics to content development and Regulatory, Clinical and Legal review. This role reports to the Director of Marketing Communications and helps this leader manage all aspects of these channels across all the BSC Pain franchises and for healthcare professionals (HCPs) and direct-to-patient (DTP) audiences. 

In addition to meeting the experience requirements outlined below, this individual must have a proactive, can-do attitude and a highly collaborative communication style. This person must also demonstrate an ability to influence peers, colleagues and senior stakeholders who participate in the contribution and review process. This individual must also be deadline oriented. 

 

Your responsibilities will include:

  • Develop and launch new social media channels for Boston Scientific supporting Pain franchises (spinal cord stimulation, Vertiflex® Procedure and radiofrequency ablation) to reach physicians and patients
  • Develop paid and organic strategic approach for social media channels, including content, following and engagement strategies
  • Educate internal subject matter experts (SMEs) on social media strategy and channels, and leverage them as content and SME partners
  • Write, edit, submit for Regulatory, Clinical and Legal approval, and post content to the Boston Scientific Neuromodulation social channels
  • Share/re-post appropriate and approved content
  • Monitor the Boston Scientific community conversations and manage inappropriate or off-label references
  • Manage patient comments on Boston Scientific channels and route complaints and requests through appropriate pathways
  • Conduct ongoing social listening to evaluate and assess Boston Scientific key opinion leaders (KOLs) and competitors’ social media presence to develop recommendations that enhance the Boston Scientific social presence
  • Manage and measure Neuromodulation social media programs for Boston Scientific
  • Develop and deliver monthly and quarterly social media reports with recommendations
  • Collaborate with Regulatory, Clinical and Legal for all required approvals
  • Collaborate with social media and Global Digital Marketing colleagues across Boston Scientific to ensure social media programs align with broader Boston Scientific brand and social media requirements
  • Develop (over time) a subject matter expertise about relevant Neuromodulation and Pain topics, potential content and KOLs
  • Support other critical Neuromodulation social media programs as assigned, such as advertising

 

Required qualifications:

  • Bachelor’s degree in English, Communications, Journalism or other relevant field
  • 3+ years of experience in:
    • Managing at least one social media community for a global healthcare professional or patient audience 
    • Managing a social media community in the highly regulated medical device, biotech or pharmaceutical space
    • Gathering content from subject matter experts, and writing and managing social media content for HCP and patient audiences
    • Operating within a branded environment and complying with global brand standards
    • Developing, executing and measuring social media strategies 
    • Leveraging social management and listening tools, such as Social Studio and Radian6
    • Collaborating across a matrix organization
  • Experience as a medical/healthcare journalist is extremely valuable
  • Deep understanding of all social platforms including best practices for content development and distribution in each venue (i.e., Facebook, Instagram, LinkedIn, Twitter and YouTube)
  • Superior social media writing skills for both healthcare professional and for patients/caregivers 

Preferred qualifications:

  • Passion for the healthcare industry
  • Ability to lead, influence and negotiate
  • Ability to connect the dots to create social media strategies and a compelling social media narrative

 

 

Requisition ID: 516334

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

 

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.


Nearest Major Market: Los Angeles

Job Segment: Social Media, Neurology, Media, Biotech, Medical, Marketing, Healthcare, Science

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