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Digital Communications Specialist, EMEA Job

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Date: Apr 7, 2021

Location: Voisins le Bretonneux, 75, FR

Company: Boston Scientific

Boston Scientific is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.


Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. Our culture and values are what differentiate us from other companies, and we’re very proud of who we are as a company. Today, we're 36,000 colleagues strong, with an impressive portfolio of 15,000 products. We’re at the forefront of the medical device industry-leading, evolving, and transforming it into bolder and more amazing territories. Our principles power our performance, and together, we turn our shared vision into value. For our patients. And our employees


Location: Milan, Madrid, Hemel Hempstead, Ratingen, Voisins le Bretonneux, Warsaw


Position overview:


If you live and breathe digital marketing, we want you. We are looking for a Digital Communication Specialist responsible to define the digital strategy of the business unit and also for planning, executing and optimizing digital campaigns across different digital channels


You will cover the following:


Digital marketing planning and management

  • Define the digital marketing strategy for the assigned business unit.
  • Design, develop, and implement high-impact integrated digital marketing programs.
  • Collaborate closely with internal stakeholders to successfully align channel mix according to strategy & focus and provide recommendations to optimize mix or selection of new channels
  • Liaise with divisional marketing and digital marketing teams for adapting content, integration and validation in alignment and cooperation with Global/US teams
  • Identify and articulate best practices
  • Drive internal and external stakeholders, including agencies to meet deadlines and deliver on commitments
  • Support geographies to execute local digital strategies and online localization initiatives


Metrics and Analysis

  • Develop and monitor digital KPIs, measure and report performance of campaigns and inform multichannel dashboards
  • Identify trends and insights and optimize spend and performance based on insights
  • Proactively monitor and analyze competition’s on line marketing

Specific qualification required for this position:

  • Proven work experience in digital marketing
  • Demonstratable experience leading and managing digital marketing activities, such as email, social media, SEO/SEM, and/or display advertising campaigns
  • Experience in segmentation, personas definition, customer insight generation and insight application.
  • Working knowledge of Marketing Automation tools (Salesforce suite Marketing Cloud)
  • Applied experience using measurement/analysis to regularly optimize Digital Marketing programs (Google Analytics and Google Marketing Tools)


What we are looking for in you:

  • University degree or equivalent, with at least 5 years-experience in a similar position, ideally with experience working within an multinational organization.
  • Proven excellence in written and verbal communications. Excellent command of English - any additional language will be an asset.
  • Willing to travel
  • Customer focused. Ability to work cooperatively and proactively with staff inside and outside the team
  • Analytical mindset, strategy development and planning.
  • Good experience in project management
  • Excellent organizational skills
  • Self motivated and autonomous
  • Detailed orientated
  • Proven track record of exceptional performance, high productivity and the ability to meet deadline

A career with Boston Scientific is more than just a job. It’s personal. As a leader in medical science, we’re committed to solving the challenges that matter most – united by a deep caring for human life. If you’re a natural problem-solver with the imagination, courage, and spirit to make a meaningful difference, there’s no better place to build your career.

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