Purpose and Passion – Make a Difference –– Market-Leading Products – Growth Opportunity

At Boston Scientific you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world

About the role:

This position is core member of the Digital Communications Team in EMEA, which is part of the Business Strategy and Commercial Excellence division and will report to the Digital Communications Manager, EMEA.

As a SEO / SEM Specialist you will be responsible for planning, implementing and managing our SEO / SEM strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

Search Engine Marketing Specialist duties and responsibilities

• Oversee and implement our SEO and SEM strategy
• Provide strategic insight to develop long-term execution plans for all of our divisions stated business objectives and implementing those plans
• Oversee and facilitate budgeting and pacing, campaign creation, and optimization with each division
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor key metrics once the campaign redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly for SEM and SEO
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Main requirements and qualifications

• 3 years of experience as Search Engine Marketing Specialist or similar role
• Prior experience in content marketing, content growth and SEO
• 5 years of experience with planning and implementing a successful SEO strategy
• Proven success in SEO
• 5 years of experience web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML, CSS, JavaScript
• Ability to analyze data and provide evidence-based recommendations
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Familiarization with Google analytics
• Experience with website optimization tools
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Degree in relevant quantitative fields.
   

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen. If you are interested then discover our career opportunities at bostonscientific.com/careers.

Interested?

Please apply online with your CV and supporting documents at: http://jobs.bostonscientific.com.