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Digital Transformation Leader, EMEA Job

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Date: Feb 11, 2019

Location: Voisins le Bretonneux, HRT, GB

Company: Boston Scientific

Additional Locations: Germany-Ratingen; Italy-Milan; Spain-Madrid; United Kingdom-Hemel Hempstead

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

Purpose statement

 

Our ability to influence and engage with HCPs at a single individual level depends solely on our ability to collect deep, daily insights of the way they operate, they run their practices, they take their decisions. The way to do this is by integrating all information about them through all the channels with which they interact with us. Connectivity of these channels to centrally process and elaborate this information will give us the insight to operate more efficiently and more effectively with every single customer. Ultimately, these insights allow us to design a best in class multichannel customer experience.

 

To boost its Commercial and Education Digital Transformation journey, Boston Scientific is looking for an experienced Digital Transformation Leader in EMEA.

We look for people who are open to new ideas and challenge conventional paradigm. Must be outgoing and enthusiastic about new technologies and the digital world and have a strong track record in driving change within organizations.

 

                         

Key Responsibilities

  • Be the advocate of the organizational Commercial and Education digital transformation by shaping and leading the vision, value proposition, business model and activities along the journey
  • Drive the adoption of an integrated digital business strategy and of integrated marketing ecosystem, leveraging Divisional support
  • Ensure adherence of the digital transformation initiatives, to the broader enterprise technology strategy
  • Gather Divisional needs, ensuring there are understood and translated into digital requirements, in line with long-term vision
  • Collaborate with Multichannel CoE to accelerate implementation of Multichannel marketing with particular attention to inter-channel connectivity
  • Support the development of a Customer-Centric Commercial Process Design: end-to-end business processes to drive tailored experiences for segments/personas
  • Support the definition and implementation of new Marketing processes and the improvement of existing, ensuring that are digital oriented
  • Define and develop additional capabilities required to support the digital transformation journey such as leverage of AI to boost customer insights generation, UX led Digital platform design and Content Strategy
  • Accelerate the adoption of existing and new digital technologies, ensuring their integration, to enable the delivery of outstanding customer experience
  • Collaborate in identifying, assessing and selecting innovative ideas from internal and external sources, based on their value proposition, their use cases, and supporting their implementation and scale up
  • Accountable for resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with business requirements
  • Embed benchmarks and success stories of digital journeys, from the Life Science or other Industries, into current strategy
  • Provide thought leadership on market-leading trends grounded on innovation and digital technology as linked to Medical Education and Interactive Marketing
  • Manage relationship with third parties and develop necessary partnerships in the development of new capabilities
  • Promote employee digital engagement on digital topics
  • Identify roadblocks to the implementation of digital innovation
  • Coach Marketing and Medical Education members into digital innovation
  • Ensure coordination and facilitate engagement of all relevant functions

 

Required Knowledge & Experience:

 

  • Minimum 10+ years professional experience in Digital Marketing, preferably within a Life Sciences organization
  • Expertise in the definition of Digital User Experience and in digital strategy
  • Knowledge in big data, advanced analytics, business intelligence platforms and other high-tech macro trends
  • Knowledge of Sales Force platform
  • Experience in driving the adoption of new technologies and solutions and of platform integrations
  • Ability to effectively communicate and influence others across all levels of the organization in order to drive transformational change
  • Clear thinker, strong problem-solving skills, comfortable in challenging existing practices and the status quo
  • Change oriented, able to operate in an area of uncertainty and with changing/limited resources
  • Expertise in Life Sciences industry, specifically on Medical Devices, is highly valued
  • Financial and Business Acumen including business case development
  • Relevant Bachelor degree or MSc (preferred) in Marketing, Engineering, IT, Business or equivalent
  • Fluency (native or equivalent) in English
  • Willing and able to travel frequently

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Requisition ID: 443034

 


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