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Product Manager, Balloons and Vascular Access Job

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Date: May 15, 2019

Location: Warsaw, MZ, PL

Company: Boston Scientific

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Location:

This role can be based in any Boston Scientific main hubs (Paris, London, Dusseldorf, Milan, Madrid, Kerkrade, Warsaw).

 

 

Purpose:

 

To drive the achievement of business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the country Management and US Global division / franchise counterparts.

 

This position is responsible for the elaboration, and the execution of vascular access (VA), Balloons and DES Projects and budget as well as the implementation of Marketing excellence standards within his/her group. It is also responsible for driving messaging, positioning and competitive marketing for the franchise.

 

Responsibilities:

 

Marketing Strategy Formulation:

 

  • Lead the product planning & product marketing for VA & Balloons.
  • Prioritize new business opportunities that impact franchise plans, profit and margin objectives;
  • Develop and execute the Go-to-Market strategy for VA & Balloons.
  • Set directions for Budget planning for the franchises;
  • Accountable for ensuring department plans are consistent with division’s strategic plans/objectives;
  • Establish strong relationship with divisional counterparts to contribute to new product portfolio definition;
  • Set directions for communication & event strategy;
  • Develop & or support advisory board to provide key insight into commercial activities including NG launches, strategy, product positioning/messaging and areas for improvement.
  • Lead Strategic projects across the Coronary Therapies franchise in Innovative advancement and Competitive intelligence.

 

Marketing Strategy Implementation:

 

  • Develop Europe franchise strategic plans to achieve divisional objectives;
  • Review and agree country plans with country Management;
  • Coordinate operational strategies and programs with involvement from sales management;
  • Create and implement objection handling, including strategies for blunting competitive messaging efforts and execution through marketing and sales channels;
  • Work across regions and functions to drive alignment around global positioning and refine messaging for current and future generation products developed within the Vascular Access and CTO business;
  • Interact with key opinion leaders, with heavy focus on KOL management within key strategic accounts and targeted geographic regions.
  • Utilize KOL relationships to inform strategic direction of messaging & product development

 

 

 Product Context:

 

  • Ensure product development initiatives are consistent with Europe market needs;
  • Direct and approve all necessary actions to drive market / product needs assessments;
  • Manage product prioritization within franchises and provide input towards global divisional development prioritization.

 

 

Planning and management:

 

In collaboration with the Business Development manager CxPCI & the Business Analyst:

 

  • Continuously reviews all aspects of group’s performance and provides analysis and recommendations to ensure plans and objectives are maximized;
  • Develop and manage annual franchise expense budget;
  • Submit start plan data and analyze product line by country; 
  • Develop annual franchise revenue plan and collaborate on franchise/divisional operating plan.

 

Stakeholder management and Networking:

 

  • Establish and maintain relationships with key Europe opinion leaders in field;
  • Develop ongoing communication and relationships with key internal functional areas, EDUCARE (physician’s training), Business Development Manager Complex PCI, Country Management, Training, Global upstream Marketing
  • Collaboratively works with R&D / Up-stream Marketing on development and execution of product development programs;
  • Prioritize and coordinate the franchise’s / division's executional involvement with cross-functional groups (sales management, sales reps, marketing communications, national accounts/corporate programs).

 

Quality:

 

Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.

 

 

Knowledge, Skills and Experience:

 

  • Bachelor degree in Sciences, Marketing or equivalent required.
  • A 3 to 5 years of product management experience considered an asset
  • Fluency in English required and an additional European language preferred
  • A significant marketing management experience preferred, preferably gained in the Medical Device industry at international, national, regional or divisional level.
  • Has a deep understanding of the interventional cardiology environment
  • Experience in market development
  • Demonstrates knowledge of relevant divisional environment, legislation and market.
  • At ease in a clinical selling environment.
  • Excellent planning and organizational abilities.
  • Team player with ability to garner support of colleagues.
  • Analytical skills; proven ability to analyze numerical and financial data
  • Proven ability to liaise and influence internal stakeholders (EU and OEU)
  • Willing to travel extensively - 50% travel required

 

 

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