Business Unit Director Sales & Marketing - IO&E

Additional Locations: Germany-Düsseldorf; France-Île-de-France; Italy-Milan; Spain-Madrid; United Kingdom-Hemel Hempstead

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Business Unit Director Sales & Marketing - IO&E

Location: Paris, Düsseldorf, London, Madrid, Milan

Purpose Statement

IO&E is a fast growing market with exciting opportunities aiming to strengthen our category leadership in each of the 3 franchises. While driving the right focus, we strive to maximizing our full portfolio  of innovations, while we enable more patients to benefit from our therapies around the world

Create, direct, and lead the development and execution of the Cluster commercial, sales, and marketing strategy for the IO&E business. Assume accountability for overall sales and P&L performance. Establish and maintain market leadership by developing commercial strategies, optimizing execution with country teams, and driving IO&E growth initiatives aligned with divisional and cluster objectives.

This role shapes long-term IO&E strategic direction through market analysis, customer segmentation, and identification of unmet needs. This role leads and develops People Managers, fosters cross-functional collaboration, and ensures that all IO&E commercial activities comply with BSC quality and regulatory requirements.

Key Responsibilities

Industry Knowledge

• Maintain deep understanding of IO&E market beyond med tech industry, competitive landscape, technology trends, and clinical/economic drivers
• Provide continuous education and tools to the team to remain current on industry, competitor, and product updates.
• Collect field insights

Business Management & Sales Execution

• Conduct regular sales reviews with Sales Managers and cluster leaders.
• Identify forecast gaps and propose corrective strategies.
• Ensure strong territory management and develop targeting and segmentation models for the IO&E franchise.
• Drive account penetration, referral development, and customer expansion strategies, focusing on high-potential regions.
• Align sales execution closely with country leadership to ensure effective implementation of commercial priorities.

Strategic Leadership & Business Development

• Lead development of the IO&E Strategic Plan through opportunity assessment and customer segmentation.
• Identify emerging market trends, disruptive opportunities, and competitive threats.
• Influence global teams by representing EMEA market needs and leveraging global resources.
• Develop commercial strategies to win against competitors and new entrants.

Marketing & Market Development

• Build and execute the IO&E marketing strategy, including positioning, messaging, value propositions, and omnichannel programs.
• Collaborate with country marketing teams to enhance productivity and profitability in high potential regions.
• Develop customer education and training programs in partnership with Medical Affairs, Marketing, and Learning & Development.
• Lead KOL engagement, advisory structures, and thought‑leadership collaborations.

New Product/Program Introduction & Training

• Prepare markets for new IO&E product launches or operational/technical program rollouts.
• Ensure adequate technical, clinical, and commercial training for sales teams and customers.
• Support proctoring, centers of excellence, and education pathways needed to accelerate IO&E adoption.

Creative Economic & Value‑Added Solutions

• Partner with Key Account Management, Contracting, HEMA, and HS&P to build multi‑year commercial solutions and bundled value offerings.
• Evaluate opportunities considering customer and country business needs.
• Support negotiation strategies for economically constrained environments.

Relationship Building

• Maintain strong relationships with major accounts, engineering/technical centers, and strategic clinical partners.
• Represent the IO&E organization in internal and external forums, societies, and industry events eg CIRSE, EASL, ESMO, ...
• Partner with key stakeholders to develop educational programs and enhance therapy/technology adoption.

Quality, Compliance & Governance

• Guide the IO&E team in full compliance with BSC’s Quality System, regional regulations, and Code of Conduct.
• Drive quality awareness and contribute to continuous improvement initiatives.
• Participate in Management Review of Quality meetings as appropriate.

People Development

• Lead and develop People Managers, ensuring ongoing coaching, performance management, and talent development.
• Build a high‑performing IO&E commercial team aligned to strategic priorities.
• Promote a diverse and inclusive environment enabling team members to reach full potential.

Preferred Key Requirements

Years of Experience
15+ years of sales and marketing leadership within medical devices or related technical industries. Experience managing cross cultural teams in a matrix environment.

Qualifications
Biomedical Engineering, scientific, or business degree; MBA preferred.

Languages
Fluency in English; other languages an asset.

MedTech Experience
Proven business acumen, strong record in building successful business strategies, P&L management, and leading high performing teams. Impactful experience in market / therapy development

Technical Knowledge
Experience coaching sales teams, influencing KOLs, navigating complex engineering or clinical fields, and launching new product/technology solutions.

Core Competencies

• Market & Technical Insight in Interventional Oncology and Embolisation
• Business Acumen & Strategy Execution
• External Stakeholder Management
• Sales Execution & Commercial Excellence
• Communication & Influence
• Internal Collaboration & Cross functional Leadership
• Attract talents, retain and develop them
• Innovation & Change Management

Leadership Competencies

Strategic Leadership – Strategic Thinking, Global Perspective, Innovation, Financial Acumen
Performance Leadership – Customer Focus, Analysis, Planning, Execution
Collaborative Leadership – Adaptability, Influence, Collaboration, Courage

Requisition ID: 620390

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!